From press release to the news. Content variables and their effects on free publicity.

L. Lagerwerf (Speaker), Taal, E. (Speaker), P. Brouwer (Speaker)

    Activity: Talk or presentationOral presentation

    Description

    Plaats van uitgifte: München
    Period24 Mar 2003
    Event titleEuropean Communication Congress 2003
    Event typeConference
    LocationMünchen

    Keywords

    • METIS-213074