How Cultural Dimensions affect Purchase Intention on Social Commerce

Giang Dao, G. (Speaker)

Entrepreneurship, Technology, Management

Activity: Talk or presentation › Oral presentation

Description

This study explores the influence of Hofstede’s cultural dimensions on customer behavior, including trust and purchase intention, in social commerce contexts.

Period	24 May 2022
Held at	European Marketing Academy (EMAC), Belgium
Degree of Recognition	International

Keywords

consumer behavior
social commerce
digital marketing
cultural dimensions

Documents & Links

https://www.uni-corvinus.hu/ind/emac2022/