The effects of brand placement on players' behavior: The case of opening a virtual bank in an online game

  • Eva A. van Reijmersdal (Speaker)
  • Jeroen Jansz (Speaker)
  • Oscar Peters (Speaker)

    Activity: Talk or presentation › Oral presentation

    Period28 Nov 2008
    Event titleWinterschool Media and Behaviour 2008
    Event typeCourse
    LocationBergenShow on map
    Degree of RecognitionInternational