The effects of brand placement on players' behavior: The case of opening a virtual bank in an online game

E.A. Reijmersdal (Speaker), J. Jansz (Speaker), O. Peters (Speaker)

    Activity: Talk or presentationOral presentation

    Description

    Plaats van uitgifte: Bergen
    Period28 Nov 2008
    Event titleWinterschool on Media Effects on Behavior
    Event typeConference
    LocationBergen

    Keywords

    • METIS-253208