The influence of brand preferences on brand image transfer: A research on brand event congruity in sponsorships

C.R. Chedi (Speaker), Galetzka, M. (Speaker), de Vries, P. W. (Speaker)

    Activity: Talk or presentation › Oral presentation

    Description

    Plaats van uitgifte: Nijmegen
    Period12 Feb 2009
    Event titleEtmaal van de Communicatiewetenschap 2009
    Event typeConference
    LocationNijmegen, Netherlands

    Keywords

    • METIS-261484