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Transfer (Journal)
Kristal, S.
(Editor), Carsten Baumgarth (Editor)
Product—Market Relations
Activity
:
Publication peer-review and editorial work
›
Publication Peer-review
Description
Die Mitmachmarke - Forschungsstand und -agenda Brand Co-Creation (BCC)
Period
1 Dec 2015
Type of journal
Journal
ISSN
1436-789X
Degree of Recognition
National
Keywords
Brand Co-creation
SDL
Brand Communities
Innovation
Related content
Prizes
Best paper award 2015 - research & essay
Prize