Transfer (Journal)

Samuel Kristal (Editor), Carsten Baumgarth (Editor)

Activity: Publication peer-review and editorial workPublication Peer-review

Description

Die Mitmachmarke - Forschungsstand und -agenda Brand Co-Creation (BCC)
Period1 Dec 2015
Type of journalJournal
ISSN1436-789X
Degree of RecognitionNational

Keywords

  • Brand Co-creation
  • SDL
  • Brand Communities
  • Innovation