Trust me, I'm famous: Effects of YouTube popularity metadata on source credibility and purchase intention

Activity: Talk or presentation › Oral presentation

Period20 May 2020 → 26 May 2020
Event title70th Annual Conference of the International Communication Association, ICA 2020: Open Communication
Event typeConference
Conference number70
LocationGold Coast (online), Australia, QueenslandShow on map
Degree of RecognitionInternational