Turning shoppers into sellers: Two experiments on member-get-member campaigns.

P.W.J. Verlegh (Speaker), K.A. Peters (Speaker), Pruyn, A. T. H. (Speaker)

    Activity: Talk or presentationOral presentation

    Description

    Plaats van uitgifte: Atlanta
    Period20 Oct 2002
    Event titleNorth American Conference of the Association for Consumer Research (ACR) 2002
    Event typeConference
    LocationAtlanta, United States, Georgia

    Keywords

    • METIS-208926