Understanding curvilinear effects in sponsorship: The influence of consumer involvement towards the event on brand-event image congruence

  • B. WIlson (Speaker)
  • R. Briels (Speaker)
  • Henseler, J. (Speaker)

Activity: Talk or presentation › Oral presentation

Period26 Jun 2014
Event title13th International Conferences on Research in Advertising, ICORIA 2014
Event typeConference
Conference number13
OrganiserEuropean Advertising Academy
LocationAmsterdam, Netherlands

Keywords

  • METIS-310023