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Understanding curvilinear effects in sponsorship: The influence of consumer involvement towards the event on brand-event image congruence
B. WIlson (Speaker)
R. Briels (Speaker)
Henseler, J.
(Speaker)
Product—Market Relations
Activity
:
Talk or presentation
›
Oral presentation
Period
26 Jun 2014
Event title
13th International Conferences on Research in Advertising, ICORIA 2014
Event type
Conference
Conference number
13
Organiser
European Advertising Academy
Location
Amsterdam, Netherlands
Keywords
METIS-310023