Coded Dataset of Neuroscience Studies

This dataset comprises a curated collection of articles. Each article is categorized according to four key criteria: 1) the specific type of article, 2) the year of publication, 3) the variety of neuroscience tools employed (applicable only to empirical studies), and 4) its relevance and application in the field of marketing. For specifics on the data see: Alvino, L., Pavone, L., Abhishta, A., & Robben, H. (2020). Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. Frontiers in Neuroscience, 14, Article 577666. https://doi.org/10.3389/fnins.2020.577666