H-MSC-Q (Holistic Mediated Social Communication Questionnaire)

The Holistic Mediated Social Communication Questionnaire (H-MSC-Q) measures the quality of mediated social communication, both through the experience of Spatial Presence (i.e., the perceived fidelity, internal and external plausibility, and cognitive, reasoning and behavioral affordances of an environment) and through the experience of Social Presence (i.e., perceived mutual proximity, intimacy, credibility, reasoning and behavior of the communication partners). Since social presence is inherently bidirectional (involving a sense of mutual awareness) the H-MSC-Q distinguishes between the internal (‘own’) and external (‘the other’) assessment perspectives.