NIKOS Department for Entrepreneurship, Strategy, and Innovation Management

Research Output 2008 2019

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Chapter
2014

Application of social media tools by retailers

Alarcón-del-Amo, M. D. C., Lorenzo-Romero, C. & Constantinides, E., 30 Apr 2014, Cyber Behavior: Concepts, Methodologies, Tools, and Applications. IGI Global, Vol. 2-4. p. 941-962 22 p.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Marketing
Industry
Internet
Personnel
2013
2 Citations (Scopus)

Higher education marketing: A study on the impact of social media on study selection and university choice

Constantinides, E. & Zinck Stagno, M. C., 31 May 2013, Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices. IGI Global, p. 128-146 19 p.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

social media
marketing
university
education
choice of studies
2012

Introduction

Groen, A. & van der Sijde, P., 2012, New Technology-Based Firms in the New Millennium. Groen, A., Oakey, R., van der Sijde, P. & Cook, G. (eds.). Emerald Insight, p. 1-4 4 p. (New Technology Based Firms in the New Millennium; vol. 9).

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review