Fingerprint Dive into the research topics where Product-Market Relations is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

Packaging Engineering & Materials Science
Composite materials Engineering & Materials Science
Industry Engineering & Materials Science
Sustainable development Engineering & Materials Science
Innovation Engineering & Materials Science
Social sciences Engineering & Materials Science
Partial least squares Business & Economics
Information systems Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.


No photo of Leonardus Hendrikus Broekhuizen

Leonardus Hendrikus Broekhuizen

Person: PNUT

No photo of Salih Çevikarslan

Salih Çevikarslan

Person: Academic

Photo of Bjorn de Koeijer

Bjorn de Koeijer

Person: Academic


Research Output 2012 2019

A prediction method for ordinal consistent partial least squares

Cantaluppi, G. & Schuberth, F., 2019, (Accepted/In press) Smart Statistics for Smart Applications: Book of Short Papers SIS2019. Arbia, G., Peluso, S., Pini, A. & Rivellini, G. (eds.). Pearson

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

1 Citation (Scopus)

A test for multigroup comparison using partial least squares path modeling

Klesel, M., Schuberth, F., Henseler, J. & Niehaves, B., Jan 2019, In : Internet research. 29, 3, p. 464-477 IntR-11-2017-0418.

Research output: Contribution to journalArticleAcademicpeer-review

Social sciences
Statistical tests
Partial least squares

Auxiliary theory for concepts of design research using emergent variables

Schuberth, F., 2019.

Research output: Contribution to conferenceAbstractAcademic


2018 Highly Cited Researcher

Jörg Henseler (Recipient), 27 Nov 2018

Prize: Other distinction

Customer loyalty
Distribution channels

Activities 2014 2018

  • 8 Oral presentation
  • 1 Organising a conference, workshop, ...
  • 1 Publication Peer-review
  • 1 Invited talk

WS14: Bridging Brand Strategy and Service Experience Design via a Relationship Metaphor

Mauricy Alves da Motta Filho (Organiser), Virpi Roto (Organiser), Ksenija Kuzmina (Organiser)

Activity: Participating in or organising an eventOrganising a conference, workshop, ...

What Experience does your Brand wants to Deliver to its Customers?

Mauricy Alves da Motta Filho (Speaker)
15 Feb 2018

Activity: Talk or presentationInvited talk

Designing social entrepreneurial brand meaning

Florian Lückenbach (Speaker), Holger Schmidt (Contributor)
18 Oct 2018

Activity: Talk or presentationOral presentation