Fingerprint Dive into the research topics where Product-Market Relations is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

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    No photo of Leonardus Hendrikus Broekhuizen

    Leonardus Hendrikus Broekhuizen

    Person: PNUT

    No photo of Salih Çevikarslan

    Salih Çevikarslan

    Person: Academic

    Photo of Bjorn de Koeijer

    Bjorn de Koeijer

    Person: Academic


    Research Output

    Confirmatory composite analysis using partial least squares: Setting the record straight

    Schuberth, F., 2020, (In preparation) In : Review of managerial science.

    Research output: Contribution to journalArticleAcademicpeer-review

    cSEM: Composite-Based Structural Equation Modeling

    Rademaker, M. & Schuberth, F., 2020

    Research output: Non-textual formSoftwareAcademic

    How to perform and report an impactful analysis using partial least squares? Guidelines for confirmatory and explanatory IS research

    Benitez Amado, J., Henseler, J., Castillo, A. & Schuberth, F., Mar 2020, In : Information and management. 57, 2, 103168.

    Research output: Contribution to journalArticleAcademicpeer-review

    Open Access
  • 12 Citations (Scopus)
    90 Downloads (Pure)


    2018 Highly Cited Researcher

    Jörg Henseler (Recipient), 27 Nov 2018

    Prize: Other distinction


    2019 Highly Cited Researcher

    Jörg Henseler (Recipient), 19 Nov 2019

    Prize: Other distinction



    • 8 Oral presentation
    • 4 Invited talk
    • 1 Organising a conference, workshop, ...
    • 1 Publication Peer-review

    Confirmatory Composite Analysis

    Florian Schuberth (Speaker)
    18 Jun 2019

    Activity: Talk or presentationInvited talk

    WS14: Bridging Brand Strategy and Service Experience Design via a Relationship Metaphor

    Mauricy Alves da Motta Filho (Organiser), Virpi Roto (Organiser), Ksenija Kuzmina (Organiser)

    Activity: Participating in or organising an eventOrganising a conference, workshop, ...

    Press / Media

    "Focus in quality and impact, not quantity"

    Jörg Henseler


    1 Media contribution

    Press/Media: Other

    Center for Research in Sustainable Packaging

    Jörg Henseler


    1 Media contribution

    Press/Media: Expert Comment