Activities 2014 2018

  • 8 Oral presentation
  • 1 Organising a conference, workshop, ...
  • 1 Publication Peer-review
  • 1 Invited talk

WS14: Bridging Brand Strategy and Service Experience Design via a Relationship Metaphor

Mauricy Alves da Motta Filho (Organiser), Virpi Roto (Organiser), Ksenija Kuzmina (Organiser)
2018

Activity: Participating in or organising an eventOrganising a conference, workshop, ...

What Experience does your Brand wants to Deliver to its Customers?

Mauricy Alves da Motta Filho (Speaker)
15 Feb 2018

Activity: Talk or presentationInvited talk

Designing social entrepreneurial brand meaning

Florian Lückenbach (Speaker), Holger Schmidt (Contributor)
18 Oct 2018

Activity: Talk or presentationOral presentation

What Experience does your Brand wants to Deliver to its Customers?

Mauricy Alves da Motta Filho (Speaker)
2017

Activity: Talk or presentationOral presentation

Transfer (Journal)

Samuel Kristal (Editor), Carsten Baumgarth (Editor)
1 Dec 2015

Activity: Publication peer-review and editorial workPublication Peer-review

Recent developments in PLS path modeling: consistent PLS and goodness-of-fit

Jörg Henseler (Speaker)
27 Nov 2014

Activity: Talk or presentationOral presentation

Assessing and Testing the Goodness-of-Fit of PLS Path Models

Theo K. Dijkstra (Speaker), Jörg Henseler (Speaker)
9 May 2014

Activity: Talk or presentationOral presentation

Targeting top journals: crafting manuscripts using quantitative methods

Jörg Henseler (Speaker)
4 Nov 2014

Activity: Talk or presentationOral presentation

Foundations of structural equation modeling

Jörg Henseler (Speaker)
12 Jun 2014

Activity: Talk or presentationOral presentation

Understanding curvilinear effects in sponsorship: The influence of consumer involvement towards the event on brand-event image congruence

B. WIlson (Speaker), R. Briels (Speaker), Jörg Henseler (Speaker)
26 Jun 2014

Activity: Talk or presentationOral presentation