Research Output 2014 2020

2020

cSEM: Composite-Based Structural Equation Modeling

Rademaker, M. & Schuberth, F., 2020

Research output: Non-textual formSoftwareAcademic

The use of design thinking within the brand management discipline: A literature review

Halstrick, B., Schmidt, H. J. & Henseler, J., 10 Jan 2020, Forum Markenforschung 2018: Tagungsband der internationalen Konferenz „DERMARKENTAG“. Schmidt, H. J. & Baumgarth, C. (eds.). Wiesbaden: Springer Gabler, p. 213-228

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Brand management
Literature review
Discourse
Herbert Simon

The value of temporal work and timing in the development of top managers’ personal brands during their career

Scheidt, S., Loohuis, R. & Henseler, J., 4 Feb 2020, (Accepted/In press).

Research output: Contribution to conferencePaperAcademicpeer-review

2019

A prediction method for ordinal consistent partial least squares

Cantaluppi, G. & Schuberth, F., 2019, (Accepted/In press) Smart Statistics for Smart Applications: Book of Short Papers SIS2019. Arbia, G., Peluso, S., Pini, A. & Rivellini, G. (eds.). Pearson

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

1 Citation (Scopus)

A test for multigroup comparison using partial least squares path modeling

Klesel, M., Schuberth, F., Henseler, J. & Niehaves, B., Jan 2019, In : Internet research. 29, 3, p. 464-477 IntR-11-2017-0418.

Research output: Contribution to journalArticleAcademicpeer-review

Social sciences
Statistical tests
Group
Partial least squares
Modeling

Auxiliary theory for concepts of design research using emergent variables

Schuberth, F., 2019.

Research output: Contribution to conferenceAbstract

115 Downloads (Pure)

Brand Worlds in Industrial Marketing

Österle, B., 22 Mar 2019, Enschede: University of Twente. 223 p.

Research output: ThesisPhD Thesis - Research UT, graduation UT

Open Access
File
Industrial marketing
Brand equity
Branding
Brand experience
Experiential marketing

Co-creation of corporate brand identity in B2B: The transformation of the technology brand Ottobock

Kristal, S., Baumgarth, C. & Henseler, J., 9 May 2019.

Research output: Contribution to conferencePaper

cSEM: A package for composite-based SEM

Rademaker, M. & Schuberth, F., 2019.

Research output: Contribution to conferenceAbstract

1 Citation (Scopus)

Disasters, hope, and globalization: Exploring self-identification with global consumer culture in Japan

Okazaki, S., Taylor, C. R., Vargas, P. & Henseler, J., 9 Sep 2019, In : International marketing review. 36, 5, p. 726-747 22 p.

Research output: Contribution to journalArticleAcademicpeer-review

Disaster
Japan
Globalization
Consumer culture
Global brands
1 Downloads (Pure)

Embedding a sustainability focus in packaging development processes

de Koeijer, B., Borgman, I. M., Henseler, J., ten Klooster, R. & de Lange, J., 27 Nov 2019, Proceedings of EcoDesign 2019 International Symposium. 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Packaging
Sustainability
Development process
Decision-making process
Team development

How Service Providers Manage the Customer’s Service Value Experience throughout the Customer Journey: A Multiple Ethnographic Study

Sahhar, Y., Loohuis, R. & Henseler, J., 4 Jun 2019, Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda. Gummesson, E., Mele, C. & Polese, F. (eds.).

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Open Access
Service value
Customer service
Service provider
Consultancy
Purchase
5 Citations (Scopus)
18 Downloads (Pure)

How to perform and report an impactful analysis using partial least squares? Guidelines for confirmatory and explanatory IS research

Benitez Amado, J., Henseler, J., Castillo, A. & Schuberth, F., 23 May 2019, In : Information and management. 57, 2, INFMAN_2017_818.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Information systems
Industry
Information systems research
Partial least squares
Modeling
6 Citations (Scopus)

Investigating the effects of tourist engagement on satisfaction and loyalty

Rasoolimanesh, S. M., Noor, S. M., Schuberth, F. & Jaafar, M., 11 Jun 2019, In : Service industries journal. 39, 7-8, p. 559-574 16 p.

Research output: Contribution to journalArticleAcademicpeer-review

Composite materials
Tourists
Loyalty
Malaysia
National parks
1 Citation (Scopus)
31 Downloads (Pure)

Measurement error correlation within blocks of indicators in consistent partial least squares: Issues and remedies

Rademaker, M., Schuberth, F. & Dijkstra, T. K., 2019, In : Internet research. 29, 3, p. 448-463

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
16 Downloads (Pure)

Robust Partial Least Squares Path Modeling

Schamberger, T. S., Schuberth, F., Henseler, J. & Dijkstra, T. K., 19 Jul 2019, In : Behaviormetrika. 28 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
outlier
modeling
simulation

Sneaking the dark side of brand engagement into Instagram: The dual theory of passion

Okazaki, S., Schuberth, F., Tagashira, T. & Andrade, V., 2019, (Accepted/In press) In : Journal of business research.

Research output: Contribution to journalArticleAcademicpeer-review

35 Downloads (Pure)
Open Access
File
Sustainable development
Packaging
Decision making
Fuzzy sets
Chemical analysis

The dynamic nature of brand experience

Österle, B., Kuhn, M. M. & Henseler, J., 2019, Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer, p. 789-799

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Brand experience
Customer experience
Conceptualization
Marketing theory
Marketing practices
99 Downloads (Pure)

Theory and practice of brand co-creation

Kristal, S., 4 Oct 2019, Enschede: University of Twente. 177 p.

Research output: ThesisPhD Thesis - Research UT, graduation UT

Open Access
File
Co-creation
Branding
Stakeholders
Business to business
Paradigm

The three theoretical pillars of brand co-creation

Baumgarth, C. & Kristal, S., 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 38-42

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

12 Downloads (Pure)

To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations

Lückenbach, F., Baumgarth, C., Schmidt, H. & Henseler, J., 26 Aug 2019, In : Cogent Business and Management. 6, 1647820.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Strategic orientation
Social entrepreneurship
Market orientation
Brand orientation
Entrepreneurial orientation

Transformation from a high-tech product to a co-created technology brand

Kristal, S., Baumgarth, C. & Franzel, C., 12 Dec 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 234-248

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

2018
25 Downloads (Pure)

A Conceptual Model for IT Work Autonomy

Klesel, M., 2018.

Research output: Working paper

Open Access
File
autonomy
information system
work-life-balance
information theory
systems research

A Customer Experience-centric Approach to Service Quality

Alves da Motta Filho, M., 2018, In : Touchpoint. 10, 2, p. 78-83

Research output: Contribution to journalArticleProfessional

25 Downloads (Pure)

Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition

Alves da Motta Filho, M., 2018.

Research output: Contribution to conferencePaper

Open Access
File

Analyzing sequential choice in online innovation communities

Somers, C. E., Stockstrom, C. & Henseler, J., 5 Aug 2018.

Research output: Contribution to conferencePaper

9 Citations (Scopus)
44 Downloads (Pure)

Assessing statistical differences between parameters estimates in Partial Least Squares path modeling

Rodriguez-Entrena, M., Schuberth, F. & Gelhard, C., 2018, In : Quality and quantity. 52, 1, p. 57-69 13 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Partial Least Squares
Technology Acceptance
Path
Structural Equation Modeling
Modeling

Being rigorous and relevant: On the interplay of marketing and design research (keynote talk)

Henseler, J., Oct 2018.

Research output: Contribution to conferencePaperAcademic

Brand Co-Creation im B-to-B-Bereich

Kristal, S. & Baumgarth, C., 2018, B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice. Baumgarth, C. (ed.). 2 ed. Springer Gabler, p. 207-220

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

28 Downloads (Pure)

Branded Healthcare Innovations, Experiences from a Service Design Workshop

Eggink, W. & Mulder-Nijkamp, M., 7 Jul 2018. 6 p.

Research output: Contribution to conferencePaperAcademicpeer-review

Open Access
File
Innovation
Students
Technical presentations
Product design

Brand Experience Proposition: Bridging Branding and Service Design

Alves da Motta Filho, M. & Roto, V., 2018.

Research output: Contribution to conferencePaperAcademicpeer-review

Service design
Branding
Brand experience
Customer experience
Profit
2 Citations (Scopus)
56 Downloads (Pure)
Open Access
File
Dilution
Managers
Experiments
Attack
Artist
4 Citations (Scopus)
127 Downloads (Pure)

Brand worlds: Introducing experiential marketing to B2B branding

Österle, B. M., Kuhn, M. & Henseler, J., Jul 2018, In : Industrial marketing management. 72, p. 71-98 28 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Branding
Experiential marketing
Complex product
Physical environment
Employees

Business Chemistry: How to Build and Sustain Thriving Businesses in the Chemical Industry

Leker, J. (ed.), Gelhard, C. V. (ed.) & von Delft, S. (ed.), Feb 2018, Wiley-Blackwell. 352 p.

Research output: Book/ReportBookProfessional

7 Citations (Scopus)
19 Downloads (Pure)

Confirmatory Composite Analysis

Schuberth, F., Henseler, J. & Dijkstra, T. K., 13 Dec 2018, In : Frontiers in psychology. 9, DEC, 14 p., 02541.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Artifacts
Statistical Factor Analysis
Research Personnel
138 Downloads (Pure)

Confirmatory Composite Analysis

Schuberth, F., Henseler, J. & Dijkstra, T. K., 16 Mar 2018.

Research output: Contribution to conferenceAbstractAcademic

Open Access
File
Model testing
Estimator
Bootstrap
Canonical correlation analysis
Testing
5 Citations (Scopus)
63 Downloads (Pure)

Developing green innovation performance by fostering of organizational knowledge and coopetitive relations

Albort Morant, G., Leal-Millán, A. G., Cepeda-Carrión, G. & Henseler, J., 1 Mar 2018, In : Review of managerial science. 12, 2, p. 499-517 19 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Green innovation
Innovation performance
Relationship learning
Knowledge innovation
Knowledge base
32 Downloads (Pure)

Engineering change management from the viewpoint of corporate reputation

Honkisch, C. A., Pereira Pessoa, M. V. & Henseler, J., 2018, DS92: Proceedings of the DESIGN 2018 15th International Design Conference. Marjanovic, D., Pavkovic, N., Storga, M., Skec, S. & Bojcetic, N. (eds.). p. 589-600 12 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Open Access
File
Corporate reputation
Change management
Process design
Management control
Management decisions
29 Citations (Scopus)
694 Downloads (Pure)

Impact of information technology infrastructure flexibility on mergers and acquisitions

Benitez, J., Ray, G. & Henseler, J., 1 Mar 2018, In : MIS quarterly = Management information systems quarterly. 42, 1, p. 25-43 19 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Mergers and acquisitions
Information technology
Information technology infrastructure
Industry
Economics

Implementing Sustainability Considerations in Packaging Design Curricula

Mulder-Nijkamp, M., de Koeijer, B. & Torn, I. A. R-J., Jun 2018. 8 p.

Research output: Contribution to conferencePaperAcademic

curriculum
sustainability
teaching
applied science
plastic waste
4 Citations (Scopus)
94 Downloads (Pure)

In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands

Scheidt, S., Gelhard, C. V., Strotzer, J. & Henseler, J., 2018, In : Journal of product and brand management. 27, 2, p. 203-220 18 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Design of experiments
Industry
Celebrity
Endorsements
Corporate brand
18 Citations (Scopus)
171 Downloads (Pure)
Open Access
File
Managers
Economics
Governance
Public-private partnerships
Relational governance
1 Citation (Scopus)
46 Downloads (Pure)

Leveraging global sources of knowledge for business model innovation

von Delft, S., Kortmann, S., Gelhard, C. V. & Pisani, N., 2018, In : Long range planning.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
innovation
model learning
supply
firm
value chain

New guidelines for the use of PLS path modeling in hospitality, travel and tourism research

Henseler, J., Müller, T. & Schuberth, F., 14 Dec 2018, Application of partial least squares : Structural equation modeling (PLS-SEM) in tourism and hospitality research. Ali, F., Rasoolimanesh, S. M. & Cobanoglu, C. (eds.). Emerald

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

33 Citations (Scopus)
43 Downloads (Pure)

Partial least squares path modeling: Quo vadis?

Henseler, J., 22 Jan 2018, In : Quality and quantity. 52, 1, p. 1-8

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Structural Equation Modeling
Partial Least Squares
marketing
Path
test theory
70 Downloads (Pure)

Partial least squares path modeling using ordinal categorical indicators

Schuberth, F., Henseler, J. & Dijkstra, T. K., 2018, In : Quality and quantity. 52, 1, p. 9-35 27 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Partial Least Squares
Categorical
Common factor
Path
structural model

Personal branding: A review on a contemporary phenomenon

Scheidt, S. & Henseler, J., Sep 2018.

Research output: Contribution to conferencePaper

8 Citations (Scopus)
43 Downloads (Pure)

PLS path modeling: A confirmatory approach to study tourism technology and tourist behavior

Müller, T., Schuberth, F. & Henseler, J., 2018, In : Journal of Hospitality and Tourism Technology. p. 249-266 18 p., JHTT-09-2017-0106.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
tourist behavior
tourism
artifact
Composite materials
modeling