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A prediction method for ordinal consistent partial least squares

Cantaluppi, G. & Schuberth, F., 2019, (Accepted/In press) Smart Statistics for Smart Applications: Book of Short Papers SIS2019. Arbia, G., Peluso, S., Pini, A. & Rivellini, G. (eds.). Pearson

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Auxiliary theories

Henseler, J. & Schuberth, F., 2020, (Accepted/In press) Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables. Henseler, J. (ed.). New York, NY: Guilford Press

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Brand Co-Creation im B-to-B-Bereich

Kristal, S. & Baumgarth, C., 2018, B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice. Baumgarth, C. (ed.). 2 ed. Springer Gabler, p. 207-220

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Confirmatory composite analysis

Henseler, J. & Schuberth, F., 2020, Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables. Henseler, J. (ed.). New York, NY: Guilford Press

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Formative (measurement)

Fassott, G. & Henseler, J., 2015, Wiley Encyclopedia of Management. Vol. 9. Marketing. Cooper, C., Lee, N. & Farrell, A. (eds.). Chichester: Wiley, p. -

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

New guidelines for the use of PLS path modeling in hospitality, travel and tourism research

Henseler, J., Müller, T. & Schuberth, F., 14 Dec 2018, Application of partial least squares : Structural equation modeling (PLS-SEM) in tourism and hospitality research. Ali, F., Rasoolimanesh, S. M. & Cobanoglu, C. (eds.). Emerald

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Ordinal Consistent Partial Least Squares

Schuberth, F. & Cantaluppi, G., 2017, Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. Latan, H. & Noonan, R. (eds.). Springer, p. 109-150 42 p.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

2 Citations (Scopus)

Partial least squares

Henseler, J., 2015, Wiley Encyclopedia of Management. Cooper, C., Lee, N. & Farrell, A. (eds.). Chichester: Wiley, p. 1-2

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Partial least squares path modeling: Updated guidelines

Henseler, J., Hubona, G. & Ray, P. A., 2017, Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. Latan, H. & Noonan, R. (eds.). Cham: Springer, p. 19-39 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

24 Citations (Scopus)

Partial least squares path modeling

Henseler, J., 2017, Advanced Methods for Modeling Markets. Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A. & Koen H., P. (eds.). Heidelberg: Springer, p. 361-381 12

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

The dynamic nature of brand experience

Österle, B., Kuhn, M. M. & Henseler, J., 2019, Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer, p. 789-799

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

The three theoretical pillars of brand co-creation

Baumgarth, C. & Kristal, S., 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 38-42

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Transformation from a high-tech product to a co-created technology brand

Kristal, S., Baumgarth, C. & Franzel, C., 12 Dec 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 234-248

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review