Research Output

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Paper
2020
2019

Co-creation of corporate brand identity in B2B: The transformation of the technology brand Ottobock

Kristal, S., Baumgarth, C. & Henseler, J., 9 May 2019.

Research output: Contribution to conferencePaper

2018

Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition

Alves da Motta Filho, M., 2018.

Research output: Contribution to conferencePaper

Open Access
File
29 Downloads (Pure)

Analyzing sequential choice in online innovation communities

Somers, C. E., Stockstrom, C. & Henseler, J., 5 Aug 2018.

Research output: Contribution to conferencePaper

Branded Healthcare Innovations, Experiences from a Service Design Workshop

Eggink, W. & Mulder-Nijkamp, M., 7 Jul 2018. 6 p.

Research output: Contribution to conferencePaper

Open Access
File
28 Downloads (Pure)

Brand Experience Proposition: Bridging Branding and Service Design

Alves da Motta Filho, M. & Roto, V., 2018.

Research output: Contribution to conferencePaper

Implementing Sustainability Considerations in Packaging Design Curricula

Mulder-Nijkamp, M., de Koeijer, B. & Torn, I. A. R-J., Jun 2018. 8 p.

Research output: Contribution to conferencePaper

Personal branding: A review on a contemporary phenomenon

Scheidt, S. & Henseler, J., Sep 2018.

Research output: Contribution to conferencePaper

Service Branding: Operationalizing a Customer Experience Centric Approach To Branding

Alves da Motta Filho, M., 2018.

Research output: Contribution to conferencePaper

Testing design-oriented auxiliary theories using PLS path modeling

Schuberth, F. & Henseler, J., 2018.

Research output: Contribution to conferencePaper

The dynamic nature of brand experience

Österle, B. M., Kuhn, M. & Henseler, J., 15 Jun 2018.

Research output: Contribution to conferencePaper

The Influence of Packaging Design Features on Consumers' Purchasing & Recycling Behaviour

Borgman, I., Mulder-Nijkamp, M. & de Koeijer, B., Jun 2018, p. 276. 284 p.

Research output: Contribution to conferencePaper

Open Access
File
875 Downloads (Pure)

Using Composite Models as Auxiliary Theories in Marketing Research

Henseler, J., 29 May 2018.

Research output: Contribution to conferencePaper

With whom do you shop? A systematic review of research on co-shopping

Scholz, T. B., Pagel, S. & Henseler, J., 2018.

Research output: Contribution to conferencePaper

2017

ADANCO 2.0.1

Henseler, J., 2017.

Research output: Contribution to conferencePaper

A theory on the role of information technology in value creation from open innovation

Benitez, J., Castillo, A. & Schuberth, F., 2017.

Research output: Contribution to conferencePaper

Brand play and brand attack by artists: Effects of non-collaborative co-creation on the observer’s brand equity

Baumgarth, C., Kristal, S. & Neugebauer, F., 2017.

Research output: Contribution to conferencePaper

Open Access
File
5 Downloads (Pure)

Brand worlds: Evoking brand experiences in B2B

Österle, B. M., Kuhn, M. & Henseler, J., 2017.

Research output: Contribution to conferencePaper

Coping with endogeneity in composite modeling

Henseler, J. & Roldan, J. L., 2017.

Research output: Contribution to conferencePaper

2016

An inquiry into brand worlds in industrial marketing

Österle, B., Kuhn, M. & Henseler, J., 30 Aug 2016, p. -.

Research output: Contribution to conferencePaper

Boon or bane: how top manager brands spill over into company brands

Scheidt, S., Henseler, J., Gelhard, C. V. & Strotzer, J., 2016, p. -.

Research output: Contribution to conferencePaper

Business Model Pioneering and the Performance of Established Firms: An Application of Stakeholder Theory

von Delft, S., Gelhard, C. V. & Canales, I., 17 Sep 2016, p. -.

Research output: Contribution to conferencePaper

Co-Creation Across the Supply Chain to Foster Reverse Innovation

Gelhard, C. V., Zimmermann, C. & Kortmann, S., 5 Jun 2016, p. -.

Research output: Contribution to conferencePaper

Customer Engagement Configurations in Social Media: Equifinality and Esharing

Carlson, J. & Gelhard, C. V., 20 Mar 2016, p. -.

Research output: Contribution to conferencePaper

Sustainability-orientation and competitiveness: Is supply chain consideration a missing link?

von Delft, S. & Gelhard, C. V., 19 Jun 2016, p. -.

Research output: Contribution to conferencePaper

Utilising the Potential of Design Briefs in Sustainable Packaging Development

ten Klooster, R. & de Koeijer, B., 12 Jun 2016, p. -.

Research output: Contribution to conferencePaper

Open Access
File
72 Downloads (Pure)

When co-creation goes wrong. Brand dilution through non-collaborative co-creation

Kristal, S., Baumgarth, C. & Henseler, J., 27 Apr 2016, p. -.

Research output: Contribution to conferencePaper

2014

Assessing and testing the goodness-of-fit of PLS path models

Henseler, J., 9 May 2014.

Research output: Contribution to conferencePaper

To adopt, or not to adopt: that is the question

Petersone, E., van Riel, A. C. R., Henseler, J. & Roemer, E., 8 Sep 2014, p. 58-63.

Research output: Contribution to conferencePaper

7 Citations (Scopus)