Research Output 2014 2020

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Paper

ADANCO 2.0.1

Henseler, J., 2017.

Research output: Contribution to conferencePaper

26 Downloads (Pure)

Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition

Alves da Motta Filho, M., 2018.

Research output: Contribution to conferencePaperAcademicpeer-review

Open Access
File

Analyzing sequential choice in online innovation communities

Somers, C. E., Stockstrom, C. & Henseler, J., 5 Aug 2018.

Research output: Contribution to conferencePaper

An inquiry into brand worlds in industrial marketing

Österle, B., Kuhn, M. & Henseler, J., 30 Aug 2016, p. -.

Research output: Contribution to conferencePaper

Assessing and testing the goodness-of-fit of PLS path models

Henseler, J., 9 May 2014.

Research output: Contribution to conferencePaperAcademicpeer-review

Testing
Goodness of fit
Path model
Covariance matrix
Bootstrap

A theory on the role of information technology in value creation from open innovation

Benitez, J., Castillo, A. & Schuberth, F., 2017.

Research output: Contribution to conferencePaperAcademicpeer-review

Open innovation
Value creation
Innovation activities
Suppliers
Spain

Boon or bane: how top manager brands spill over into company brands

Scheidt, S., Henseler, J., Gelhard, C. V. & Strotzer, J., 2016, p. -.

Research output: Contribution to conferencePaper

28 Downloads (Pure)

Branded Healthcare Innovations, Experiences from a Service Design Workshop

Eggink, W. & Mulder-Nijkamp, M., 7 Jul 2018. 6 p.

Research output: Contribution to conferencePaperAcademicpeer-review

Open Access
File
Innovation
Students
Technical presentations
Product design

Brand Experience Proposition: Bridging Branding and Service Design

Alves da Motta Filho, M. & Roto, V., 2018.

Research output: Contribution to conferencePaperAcademicpeer-review

Service design
Branding
Brand experience
Customer experience
Profit
5 Downloads (Pure)

Brand play and brand attack by artists: Effects of non-collaborative co-creation on the observer’s brand equity

Baumgarth, C., Kristal, S. & Neugebauer, F., 2017.

Research output: Contribution to conferencePaper

Open Access
File

Brand worlds: Evoking brand experiences in B2B

Österle, B. M., Kuhn, M. & Henseler, J., 2017.

Research output: Contribution to conferencePaper

Business Model Pioneering and the Performance of Established Firms: An Application of Stakeholder Theory

von Delft, S., Gelhard, C. V. & Canales, I., 17 Sep 2016, p. -.

Research output: Contribution to conferencePaper

Co-Creation Across the Supply Chain to Foster Reverse Innovation

Gelhard, C. V., Zimmermann, C. & Kortmann, S., 5 Jun 2016, p. -.

Research output: Contribution to conferencePaper

Co-creation of corporate brand identity in B2B: The transformation of the technology brand Ottobock

Kristal, S., Baumgarth, C. & Henseler, J., 9 May 2019.

Research output: Contribution to conferencePaper

Coping with endogeneity in composite modeling

Henseler, J. & Roldan, J. L., 2017.

Research output: Contribution to conferencePaper

Customer Engagement Configurations in Social Media: Equifinality and Esharing

Carlson, J. & Gelhard, C. V., 20 Mar 2016, p. -.

Research output: Contribution to conferencePaper

Implementing Sustainability Considerations in Packaging Design Curricula

Mulder-Nijkamp, M., de Koeijer, B. & Torn, I. A. R-J., Jun 2018. 8 p.

Research output: Contribution to conferencePaperAcademic

curriculum
sustainability
teaching
applied science
plastic waste

Personal branding: A review on a contemporary phenomenon

Scheidt, S. & Henseler, J., Sep 2018.

Research output: Contribution to conferencePaper

Service Branding: Operationalizing a Customer Experience Centric Approach To Branding

Alves da Motta Filho, M., 2018.

Research output: Contribution to conferencePaper

Sustainability-orientation and competitiveness: Is supply chain consideration a missing link?

von Delft, S. & Gelhard, C. V., 19 Jun 2016, p. -.

Research output: Contribution to conferencePaper

Packaging
Sustainability
Guidance
Managing projects
Qualitative comparative analysis
Packaging
Sustainability
Stakeholders
Development process
Target setting

Testing design-oriented auxiliary theories using PLS path modeling

Schuberth, F. & Henseler, J., 2018.

Research output: Contribution to conferencePaper

The dynamic nature of brand experience

Österle, B. M., Kuhn, M. & Henseler, J., 15 Jun 2018.

Research output: Contribution to conferencePaper

786 Downloads (Pure)

The Influence of Packaging Design Features on Consumers' Purchasing & Recycling Behaviour

Borgman, I., Mulder-Nijkamp, M. & de Koeijer, B., Jun 2018, p. 276. 284 p.

Research output: Contribution to conferencePaper

Open Access
File
Packaging
Purchasing
Purchase
Sustainability
Empirical study

The value of temporal work and timing in the development of top managers’ personal brands during their career

Scheidt, S., Loohuis, R. & Henseler, J., 4 Feb 2020, (Accepted/In press).

Research output: Contribution to conferencePaperAcademicpeer-review

7 Citations (Scopus)

To adopt, or not to adopt: that is the question

Petersone, E., van Riel, A. C. R., Henseler, J. & Roemer, E., 8 Sep 2014, p. 58-63.

Research output: Contribution to conferencePaperAcademicpeer-review

Using Composite Models as Auxiliary Theories in Marketing Research

Henseler, J., 29 May 2018.

Research output: Contribution to conferencePaper

61 Downloads (Pure)

Utilising the Potential of Design Briefs in Sustainable Packaging Development

ten Klooster, R. & de Koeijer, B., 12 Jun 2016, p. -.

Research output: Contribution to conferencePaperAcademic

Open Access
File
Packaging
Sustainable development
Engineers
Marketing
Lead

When co-creation goes wrong. Brand dilution through non-collaborative co-creation

Kristal, S., Baumgarth, C. & Henseler, J., 27 Apr 2016, p. -.

Research output: Contribution to conferencePaper

With whom do you shop? A systematic review of research on co-shopping

Scholz, T. B., Pagel, S. & Henseler, J., 2018.

Research output: Contribution to conferencePaper