Research Output 2014 2020

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Article
2015
5 Citations (Scopus)

Using customer contact centres as relationship marketing instruments

van der Aa, Z., Bloemer, J. & Henseler, J., 2015, In : Service business. 9, 2, p. 185-208

Research output: Contribution to journalArticleAcademicpeer-review

Contact center
Customer contact
Customer loyalty
Relationship quality
Industry
1 Downloads (Pure)

„Die Mitmachmarke“ – Forschungsstand und –agenda Brand Co-Creation (BCC)

Baumgarth, C. & Kristal, S., Dec 2015, In : Transfer. 61 , 4, p. 14-20

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
2014
594 Citations (Scopus)

Common beliefs and reality about PLS: Comments on Rönkkö & Evermann (2013)

Henseler, J., Dijkstra, T. K., Sarstedt, M., Ringle, C. M., Diamantopoulos, A., Straub, D. W., Ketchen, D. J., Hair, J. F., Hult, G. T. M. & Cantalone, J. R., 2014, In : Organizational research methods. 17, 2, p. 182-209

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
Social sciences
Composite materials
Common belief
Partial least squares
Common factors
97 Citations (Scopus)
232 Downloads (Pure)

On the emancipation of PLS-SEM: A commentary on Rigdon (2012)

Sarstedt, M., Ringle, C. M., Henseler, J. & Hair, J. F., 2014, In : Long range planning. 47, 3, p. 154-160

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
emancipation
scanning electron microscopy
Emancipation
Theory testing
modeling