Research Output 2014 2020

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PhD Thesis - Research UT, graduation UT
2019
105 Downloads (Pure)

Brand Worlds in Industrial Marketing

Österle, B., 22 Mar 2019, Enschede: University of Twente. 223 p.

Research output: ThesisPhD Thesis - Research UT, graduation UT

Open Access
File
Industrial marketing
Brand equity
Branding
Brand experience
Experiential marketing
74 Downloads (Pure)

Theory and practice of brand co-creation

Kristal, S., 4 Oct 2019, Enschede: University of Twente. 177 p.

Research output: ThesisPhD Thesis - Research UT, graduation UT

Open Access
File
Co-creation
Branding
Stakeholders
Business to business
Paradigm
2018
11 Downloads (Pure)
Packaging
Sustainability
Circularity
Development process
Team development
2017
103 Downloads (Pure)

Lost habits and the acceptance of product service systems

Schotman, H., 1 Sep 2017, Enschede: University of Twente. 216 p.

Research output: ThesisPhD Thesis - Research UT, graduation UT

Open Access
File
Regain
Systems analysis
Industry