Research Output 2014 2019

Filter
PhD Thesis - Research UT, graduation UT
68 Downloads (Pure)

Brand Worlds in Industrial Marketing

Österle, B., 22 Mar 2019, Enschede: University of Twente. 223 p.

Research output: ThesisPhD Thesis - Research UT, graduation UTAcademic

Open Access
File
Industrial marketing
Brand equity
Branding
Brand experience
Experiential marketing
92 Downloads (Pure)

Lost habits and the acceptance of product service systems

Schotman, H., 1 Sep 2017, Enschede: University of Twente. 216 p.

Research output: ThesisPhD Thesis - Research UT, graduation UTAcademic

Open Access
File
Regain
Systems analysis
Industry
11 Downloads (Pure)
Packaging
Sustainability
Circularity
Development process
Team development
20 Downloads (Pure)

Theory and practice of brand co-creation

Kristal, S., 4 Oct 2019, Enschede: University of Twente. 177 p.

Research output: ThesisPhD Thesis - Research UT, graduation UTAcademic

Open Access
File
Co-creation
Branding
Stakeholders
Business to business
Paradigm