Product—Market Relations

Activities

Activities per year 2014 2014 2018 2022

• 9 Oral presentation
• 8 Invited talk
• 1 Organising a conference, workshop, ...
• 1 Publication Peer-review

Activities per year

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• Partial least squares path modeling

  Florian Schuberth (Speaker)

  22 Apr 2022

  Activity: Talk or presentation › Invited talk

• Partial Least Squares Path Modeling - Developments & Experiences

  Florian Schuberth (Speaker)

  3 Jun 2022

  Activity: Talk or presentation › Invited talk

• Confirmatory composite analysis

  Florian Schuberth (Speaker)

  19 May 2021

  Activity: Talk or presentation › Invited talk

• A Typology of Innovation Outcomes in Maker Communities

  Carrielle Somers (Speaker), Jörg Henseler (Contributor) & Christoph Stockstrom (Contributor)

  8 Jul 2021

  Activity: Talk or presentation › Oral presentation

• Confirmatory Composite Anlysis: What is it & how is it applied?

  Florian Schuberth (Speaker)

  9 Oct 2020

  Activity: Talk or presentation › Invited talk

• Confirmatory Composite Analysis

  Florian Schuberth (Speaker)

  18 Jun 2019

  Activity: Talk or presentation › Invited talk

• Polynomial factor models: non-iterative estimation via method-of-moments and Croon’s method

  Florian Schuberth (Speaker)

  7 Feb 2019

  Activity: Talk or presentation › Invited talk

• Designing social entrepreneurial brand meaning

  Florian Lückenbach (Speaker) & Holger Schmidt (Contributor)

  18 Oct 2018

  Activity: Talk or presentation › Oral presentation

• What Experience does your Brand wants to Deliver to its Customers?

  Mauricy Alves da Motta Filho (Speaker)

  15 Feb 2018

  Activity: Talk or presentation › Invited talk

• WS14: Bridging Brand Strategy and Service Experience Design via a Relationship Metaphor

  Mauricy Alves da Motta Filho (Organiser), Virpi Roto (Organiser) & Ksenija Kuzmina (Organiser)

  2018

  Activity: Participating in or organising an event › Organising a conference, workshop, ...

• Confirmatory Composite Analysis

  Florian Schuberth (Speaker)

  1 Nov 2018

  Activity: Talk or presentation › Invited talk

• What Experience does your Brand wants to Deliver to its Customers?

  Mauricy Alves da Motta Filho (Speaker)

  2017

  Activity: Talk or presentation › Oral presentation

• Transfer (Journal)

  Samuel Kristal (Editor) & Carsten Baumgarth (Editor)

  1 Dec 2015

  Activity: Publication peer-review and editorial work › Publication Peer-review

• Foundations of structural equation modeling

  Jörg Henseler (Speaker)

  12 Jun 2014

  Activity: Talk or presentation › Oral presentation

• Common factor models, composite models, and formative measurement: their nature, application, and testing. (Modelos de factor común, modelos compuestos y medidas formativas: naturaleza, aplicación y análisis)

  Jörg Henseler (Speaker)

  20 Nov 2014

  Activity: Talk or presentation › Oral presentation

• Recent developments in PLS path modeling: consistent PLS and goodness-of-fit

  Jörg Henseler (Speaker)

  27 Nov 2014

  Activity: Talk or presentation › Oral presentation

• Targeting top journals: crafting manuscripts using quantitative methods

  Jörg Henseler (Speaker)

  4 Nov 2014

  Activity: Talk or presentation › Oral presentation

• Understanding curvilinear effects in sponsorship: The influence of consumer involvement towards the event on brand-event image congruence

  B. WIlson (Speaker), R. Briels (Speaker) & Jörg Henseler (Speaker)

  26 Jun 2014

  Activity: Talk or presentation › Oral presentation

• Assessing and Testing the Goodness-of-Fit of PLS Path Models

  Theo K. Dijkstra (Speaker) & Jörg Henseler (Speaker)

  9 May 2014

  Activity: Talk or presentation › Oral presentation