Activities per year
Activities
Search results
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Designing for Trust: No Trust, No Intimacy,
Eveline Maria van Zeeland-van der Holst (Speaker)
17 Oct 2020 → 25 Oct 2020Activity: Talk or presentation › Oral presentation
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Designing social entrepreneurial brand meaning
Florian Lückenbach (Speaker) & Holger Schmidt (Contributor)
18 Oct 2018Activity: Talk or presentation › Oral presentation
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What Experience does your Brand wants to Deliver to its Customers?
Mauricy Alves da Motta Filho (Speaker)
2017Activity: Talk or presentation › Oral presentation
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Assessing and Testing the Goodness-of-Fit of PLS Path Models
Theo K. Dijkstra (Speaker) & Jörg Henseler (Speaker)
9 May 2014Activity: Talk or presentation › Oral presentation
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Foundations of structural equation modeling
Jörg Henseler (Speaker)
12 Jun 2014Activity: Talk or presentation › Oral presentation
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Targeting top journals: crafting manuscripts using quantitative methods
Jörg Henseler (Speaker)
4 Nov 2014Activity: Talk or presentation › Oral presentation
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Common factor models, composite models, and formative measurement: their nature, application, and testing. (Modelos de factor común, modelos compuestos y medidas formativas: naturaleza, aplicación y análisis)
Jörg Henseler (Speaker)
20 Nov 2014Activity: Talk or presentation › Oral presentation
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Understanding curvilinear effects in sponsorship: The influence of consumer involvement towards the event on brand-event image congruence
B. WIlson (Speaker), R. Briels (Speaker) & Jörg Henseler (Speaker)
26 Jun 2014Activity: Talk or presentation › Oral presentation
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Recent developments in PLS path modeling: consistent PLS and goodness-of-fit
Jörg Henseler (Speaker)
27 Nov 2014Activity: Talk or presentation › Oral presentation