Product—Market Relations

Filter
Chapter

Search results

  • 2024

    PLS path modeling's open-heart surgery: Teaching a method in transition

    Henseler, J., 2024, A Corvinus marketing doktori képzés 30 éve 1993–2023: Hazai és nemzetközi kitekintéssel. Berács, J., Gyulavári, T. & Kenesei, Z. (eds.). Budapest: Corvinus University of Budapest, p. 116 4 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

    Open Access
    File
    546 Downloads (Pure)
  • 2023

    A design thinking perspective on human rights

    van Zeeland, E., 2023, Applied human rights. Wernaart, B. (ed.). University of Wageningen, p. 339-348

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

    Open Access
    File
    106 Downloads (Pure)

  • Revisiting and Extending PLS for Ordinal Measurement and Prediction

    Schamberger, T., Cantaluppi, G. & Schuberth, F., 2023, Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. Latan, H., Hair, J. F. J. & Noonan, R. (eds.). 2nd ed. Springer

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

    Open Access
    File
    49 Downloads (Pure)
  • 2022

    Calling on autohermeneutic phenomenology to delve into the deeper levels of experience

    Sahhar, Y., Loohuis, R. & Henseler, J., 2 Aug 2022, Contemporary approaches Studying Customer Experience in Tourism Research: This book will present the contemporary approaches applied to the tourism research, to study the consumer experience by discussing first, the theoretical part, which will be based mainly on behavioral sciences. To this regard, main paradigms and their related approaches studying CX will be stressed. Second, the book will develop a methodological part highlighting the holistic and dynamic nature of the customer experience, by capturing it along the customer journey; into the pre-, during, and post consumption through a combination of techniques including the innovative ones. Keywords – Customer experience, tourism management, ethno marketing, phenomenology, psychoanalytic, philosophical orientation, facet theory, customer journey, emotions, sensory experience, CX measure.. Jaziri, D. & Rather, R. (eds.). Emerald

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research

    Graesch, J. P., Hensel-Börner, S. & Henseler, J., 17 Oct 2022, Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansätze aus Theorie und Praxis zur Gestaltung erfolgreicher Kundenbeziehungen. Westphal, J., Görne, J. & Schmitz, C. (eds.). 1 ed. Springer, Vol. 1. p. 113-133 (FOM-Edition Book series).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • Soziale Künstliche Intelligenz für die Markenstimme – KIMS-Matrix als Orientierungsrahmen

    Kirkby, A., Baumgarth, C. & Henseler, J., 2022, Integriertes Online- und Offline-Channel-Marketing: Praxisbeispiele und Handlungsempfehlungen für das Omni-Channel-Marketing. Butzer-Strothmann, K. (ed.). Wiesbaden: Springer, p. 173–189

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

  • 2021

    The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty

    Mulder - Nijkamp, M., Eggink, W., de Kok, M. & ten Klooster, R., 8 Jun 2021, The Value of Design in Retail and Branding. Quartier, K., Petermans, A., Melewar, T. C. & Dennis, C. (eds.). first ed. Bingley (UK): Emerald, p. 95-108 13 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • Which equations? An inquiry into the equations in partial least squares structural equation modeling

    Schuberth, F., Müller, T. & Henseler, J., 2021, New Perspectives in Serving Customers, Patients, and Organizations: A Festschrift for Judit Simon. Kemény, I. & Kun, Z. (eds.). Budapest: Corvinus University of Budapest, p. 96-115

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

    Open Access
    File
    195 Downloads (Pure)
  • 2020

    Auxiliary theories

    Henseler, J. & Schuberth, F., 2020, Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables. Henseler, J. (ed.). New York, NY: Guilford Press, p. 25-37 (Methodology in the Social Sciences Series).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • Confirmatory composite analysis

    Henseler, J. & Schuberth, F., 2020, Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables. Henseler, J. (ed.). New York, NY: Guilford Press, p. 180-202 (Methodology in the Social Sciences Series).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • Embedding a sustainability focus in packaging development processes

    de Koeijer, B., Borgman, I. M., Henseler, J., ten Klooster, R. & de Lange, J., 11 Nov 2020, EcoDesign and Sustainability II: Social Perspectives and Sustainability Assessment. Kishita, Y., Matsumoto, M., Inoue, M. & Fukushige, S. (eds.). Springer, p. 49-60 (Sustainable Production, Life Cycle Engineering and Management).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

    Open Access
    File
    2 Citations (Scopus)
    124 Downloads (Pure)

  • Emergence in Design Science Research

    Klesel, M. & Henseler, J., 2020, New Perspectives on Digitalization: Local Issues and Global Impact. Proceedings on Digitalization at the Institute for Advanced Study of the University of Siegen. Radtke, J., Klesel, M. & Niehaves, B. (eds.). Siegen, Germany: Universitätsverlag Siegen, p. 117-125

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

    Open Access
    File
    444 Downloads (Pure)
  • 2019

    A prediction method for ordinal consistent partial least squares

    Cantaluppi, G. & Schuberth, F., 2019, Smart Statistics for Smart Applications: Book of Short Papers SIS2019. Arbia, G., Peluso, S., Pini, A. & Rivellini, G. (eds.). Pearson, p. 725-730 6 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

    Open Access
    File
    8 Downloads (Pure)

  • The dynamic nature of brand experience

    Österle, B., Kuhn, M. M. & Henseler, J., 2019, Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer, p. 789-799

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

    5 Citations (Scopus)

  • The three theoretical pillars of brand co-creation

    Baumgarth, C. & Kristal, S., 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 38-42

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • Transformation from a high-tech product to a co-created technology brand

    Kristal, S., Baumgarth, C. & Franzel, C., 12 Dec 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 234-248

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • 2018

    Brand Co-Creation im B-to-B-Bereich

    Kristal, S. & Baumgarth, C., 2018, B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice. Baumgarth, C. (ed.). 2 ed. Springer, p. 207-220

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • New guidelines for the use of PLS path modeling in hospitality, travel and tourism research

    Henseler, J., Müller, T. & Schuberth, F., 14 Dec 2018, Application of partial least squares : Structural equation modeling (PLS-SEM) in tourism and hospitality research. Ali, F., Rasoolimanesh, S. M. & Cobanoglu, C. (eds.). Emerald, p. 17-33 17 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

    Open Access
    File
    34 Citations (Scopus)
    67 Downloads (Pure)

  • The Service-dominant Perspective to Create Value in the Maritime Business

    Kamran, Q., May 2018, Container Logistics: The Role of the Container in the Supply Chain. Neise, R. (ed.). Kogan Page, p. 346-373

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • 2017

    Ordinal Consistent Partial Least Squares

    Schuberth, F. & Cantaluppi, G., 2017, Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. Latan, H. & Noonan, R. (eds.). Springer, p. 109-150 42 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

    Open Access
    File
    11 Citations (Scopus)
    159 Downloads (Pure)

  • Partial least squares path modeling

    Henseler, J., 2017, Advanced Methods for Modeling Markets. Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A. & Koen H., P. (eds.). Heidelberg: Springer, p. 361-381 12

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • Partial least squares path modeling: Updated guidelines

    Henseler, J., Hubona, G. & Ray, P. A., 2017, Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. Latan, H. & Noonan, R. (eds.). Cham: Springer, p. 19-39 21 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

    76 Citations (Scopus)
    18 Downloads (Pure)
  • 2015

    Formative (measurement)

    Fassott, G. & Henseler, J., 2015, Wiley Encyclopedia of Management. Vol. 9. Marketing. Cooper, C., Lee, N. & Farrell, A. (eds.). Chichester: Wiley, p. -

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

  • Partial least squares

    Henseler, J., 2015, Wiley Encyclopedia of Management. Cooper, C., Lee, N. & Farrell, A. (eds.). Chichester: Wiley, p. 1-2

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

    13 Downloads (Pure)