Product—Market Relations

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  • Chapter

    A prediction method for ordinal consistent partial least squares

    Cantaluppi, G. & Schuberth, F., 2019, (Accepted/In press) Smart Statistics for Smart Applications: Book of Short Papers SIS2019. Arbia, G., Peluso, S., Pini, A. & Rivellini, G. (eds.). Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • Auxiliary theories

    Henseler, J. & Schuberth, F., 2020, Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables. Henseler, J. (ed.). New York, NY: Guilford Press, p. 25-37 (Methodology in the Social Sciences Series).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • Brand Co-Creation im B-to-B-Bereich

    Kristal, S. & Baumgarth, C., 2018, B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice. Baumgarth, C. (ed.). 2 ed. Springer Gabler, p. 207-220

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • Confirmatory composite analysis

    Henseler, J. & Schuberth, F., 2020, Composite-Based Structural Equation Modeling: Analyzing Latent and Emergent Variables. Henseler, J. (ed.). New York, NY: Guilford Press, p. 180-202 (Methodology in the Social Sciences Series).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • Embedding a sustainability focus in packaging development processes

    de Koeijer, B., Borgman, I. M., Henseler, J., ten Klooster, R. & de Lange, J., 11 Nov 2020, EcoDesign and Sustainability II: Social Perspectives and Sustainability Assessment. Kishita, Y., Matsumoto, M., Inoue, M. & Fukushige, S. (eds.). Springer Singapore, p. 49-60 (Sustainable Production, Life Cycle Engineering and Management).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    3 Downloads (Pure)
  • Emergence in Design Science Research

    Klesel, M. & Henseler, J., 2020, New Perspectives on Digitalization: Local Issues and Global Impact. Proceedings on Digitalization at the Institute for Advanced Study of the University of Siegen. Radtke, J., Klesel, M. & Niehaves, B. (eds.). Siegen, Germany: Universitätsverlag Siegen, p. 117-125

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

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    124 Downloads (Pure)
  • Formative (measurement)

    Fassott, G. & Henseler, J., 2015, Wiley Encyclopedia of Management. Vol. 9. Marketing. Cooper, C., Lee, N. & Farrell, A. (eds.). Chichester: Wiley, p. -

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • New guidelines for the use of PLS path modeling in hospitality, travel and tourism research

    Henseler, J., Müller, T. & Schuberth, F., 14 Dec 2018, Application of partial least squares : Structural equation modeling (PLS-SEM) in tourism and hospitality research. Ali, F., Rasoolimanesh, S. M. & Cobanoglu, C. (eds.). Emerald

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • Ordinal Consistent Partial Least Squares

    Schuberth, F. & Cantaluppi, G., 2017, Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. Latan, H. & Noonan, R. (eds.). Springer, p. 109-150 42 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    2 Citations (Scopus)
  • Partial least squares

    Henseler, J., 2015, Wiley Encyclopedia of Management. Cooper, C., Lee, N. & Farrell, A. (eds.). Chichester: Wiley, p. 1-2

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • Partial least squares path modeling: Updated guidelines

    Henseler, J., Hubona, G. & Ray, P. A., 2017, Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. Latan, H. & Noonan, R. (eds.). Cham: Springer, p. 19-39 21 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    31 Citations (Scopus)
  • Partial least squares path modeling

    Henseler, J., 2017, Advanced Methods for Modeling Markets. Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A. & Koen H., P. (eds.). Heidelberg: Springer, p. 361-381 12

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • The dynamic nature of brand experience

    Österle, B., Kuhn, M. M. & Henseler, J., 2019, Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer, p. 789-799

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • The Service-dominant Perspective to Create Value in the Maritime Business

    Kamran, Q., May 2018, Container Logistics: The Role of the Container in the Supply Chain. Neise, R. (ed.). Kogan Page, p. 346-373

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • The three theoretical pillars of brand co-creation

    Baumgarth, C. & Kristal, S., 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 38-42

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  • Transformation from a high-tech product to a co-created technology brand

    Kristal, S., Baumgarth, C. & Franzel, C., 12 Dec 2019, Co-creating brands: Brand Management from A Co-creative Perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury, p. 234-248

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review