Product—Market Relations

Research output

Research output per year 2014 2018 2019 2020 2021 2022 2023 2024 2025

• 129 Article
• 64 Paper
• 56 Conference contribution
• 24 Chapter
• 78 More
  • 21 Abstract
  • 14 PhD Thesis - Research UT, graduation UT
  • 7 Book
  • 7 Conference article
  • 5 Comment/Letter to the editor
  • 5 PhD Thesis - Research external, graduation UT
  • 3 Poster
  • 3 Editorial
  • 2 Review article
  • 2 Software
  • 2 PhD Thesis - Research external, graduation external
  • 2 EngD Thesis
  • 2 Working paper
  • 1 Book editing
  • 1 Inaugural speech
  • 1 Web publication/site

Research output per year

Research output per year

Search results

• 2024

  Corporate Reputation im digitalen Umfeld: Eine systematische Literaturanalyse

  Translated title of the contribution: Corporate reputation in the digital environment: A systematic literature analysisStephan, R., Hillebrandt, I., Redler, J. & Henseler, J., 2024, (Unpublished).

  Research output: Contribution to conference › Poster › Academic

• 2021

  A typology of innovation outcomes in maker communities

  Somers, C. E., Stockstrom, C. & Henseler, J., 2021.

  Research output: Contribution to conference › Poster › Academic

• 2019

  Conceptualization and development of a multi-item experiential value measurement scale for experiential marketing.

  Weretecki, P., Greve, G. (Contributor) & Henseler, J. (Contributor), 28 May 2019.

  Research output: Contribution to conference › Poster › Academic

  Open Access

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