• 6 Citations
  • 2 h-Index
20122020

Research output per year

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Personal profile

External positions

Visiting Scholar

15 Apr 2018 → …

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Research Output

  • 6 Citations
  • 2 h-Index
  • 11 Paper
  • 3 Article
  • 1 Abstract
  • 1 PhD Thesis - Research external, graduation external

Digital Analytics: Modeling for Insights and New Methods

Gupta, S., Leszkiewicz, A., Kumar, V., Bijmolt, T. & Potapov, D., 2020, (Accepted/In press) In : Journal of interactive marketing.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
  • 3 Downloads (Pure)

    Digital analytics, modelling for insights and new methods

    Leszkiewicz, A., Mar 2019, (In preparation).

    Research output: Contribution to conferencePaper

  • Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior

    Kumar, V., Leszkiewicz, A. & Herbst, A., 1 Apr 2018, In : Journal of marketing research. 55, 2, p. 208-225 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

    Open Access
    File
    4 Citations (Scopus)
    118 Downloads (Pure)

    Extending the customer lifecycle

    Leszkiewicz, A., 2018.

    Research output: Contribution to conferencePaper

  • Prizes

  • Activities

    • 6 Invited talk
    • 5 Publication Peer-review

    Journal of the Academy of Marketing Science (Journal)

    Agata Leszkiewicz (Reviewer)
    2020

    Activity: Publication peer-review and editorial workPublication Peer-review

    Papers in Regional Science (Journal)

    Agata Leszkiewicz (Reviewer)
    2019

    Activity: Publication peer-review and editorial workPublication Peer-review

    Journal of marketing research (Journal)

    Agata Leszkiewicz (Reviewer)
    2019

    Activity: Publication peer-review and editorial workPublication Peer-review

    European journal of marketing (Journal)

    Agata Leszkiewicz (Reviewer)
    2018

    Activity: Publication peer-review and editorial workPublication Peer-review

    Press / Media

    Saporta Report Thought Leadership Section

    Agata Leszkiewicz

    8/01/18

    1 item of Media coverage

    Press/Media: Research