Research output per year
Research output per year
Personal profile
External positions
Visiting Scholar, Center for Excellence in Brand and Customer Management
15 Apr 2018 → …Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Digital Analytics: Modeling for Insights and New Methods
Gupta, S., Leszkiewicz, A., Kumar, V., Bijmolt, T. & Potapov, D., Aug 2020, In: Journal of interactive marketing. 51, p. 26-43 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile14 Citations (Scopus)960 Downloads (Pure) -
Digital analytics, modelling for insights and new methods
Leszkiewicz, A., Mar 2019, (In preparation).Research output: Contribution to conference › Paper
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The Value of Third Party Platforms in Customer Acquisition: An Empirical Investigation into the Hospitality Industry
Leszkiewicz, A., 2019.Research output: Contribution to conference › Abstract › Academic
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Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior
Kumar, V., Leszkiewicz, A. & Herbst, A., 1 Apr 2018, In: Journal of marketing research. 55, 2, p. 208-225 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile10 Citations (Scopus)201 Downloads (Pure) -
Extending the customer lifecycle
Leszkiewicz, A., 2018.Research output: Contribution to conference › Paper › peer-review
Prizes
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Journal of the Academy of Marketing Science (Journal)
Agata Leszkiewicz (Reviewer)
2020Activity: Publication peer-review and editorial work › Publication Peer-review
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Journal of marketing research (Journal)
Agata Leszkiewicz (Reviewer)
2019Activity: Publication peer-review and editorial work › Publication Peer-review
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Papers in Regional Science (Journal)
Agata Leszkiewicz (Reviewer)
2019Activity: Publication peer-review and editorial work › Publication Peer-review
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Extending the customer lifecycle: Optimal resource allocation throughout the customer journey
Agata Leszkiewicz (Speaker)
Oct 2018 → …Activity: Talk or presentation › Invited talk
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Are you back for good or still shopping around? Investigating customers’ repeat churn behavior
Agata Leszkiewicz (Speaker)
Feb 2018Activity: Talk or presentation › Invited talk