Benjamin Manuel Österle

  • 4 Citations
  • 1 h-Index
20172019
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Research Output 2017 2019

  • 4 Citations
  • 1 h-Index
  • 2 Paper
  • 1 Article
  • 1 PhD Thesis - Research UT, graduation UT

Brand worlds: Evoking brand experiences in B2B

Österle, B. M., Kuhn, M. & Henseler, J., 2017.

Research output: Contribution to conferencePaper

4 Citations (Scopus)
119 Downloads (Pure)

Brand worlds: Introducing experiential marketing to B2B branding

Österle, B. M., Kuhn, M. & Henseler, J., Jul 2018, In : Industrial marketing management. 72, p. 71-98 28 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Branding
Experiential marketing
Complex product
Physical environment
Employees
108 Downloads (Pure)

Brand Worlds in Industrial Marketing

Österle, B., 22 Mar 2019, Enschede: University of Twente. 223 p.

Research output: ThesisPhD Thesis - Research UT, graduation UT

Open Access
File
Industrial marketing
Brand equity
Branding
Brand experience
Experiential marketing

The dynamic nature of brand experience

Österle, B. M., Kuhn, M. & Henseler, J., 15 Jun 2018.

Research output: Contribution to conferencePaper