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Benjamin Manuel Österle

  • 4 Citations
  • 1 h-Index
20172019
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Research Output 2017 2019

  • 4 Citations
  • 1 h-Index
  • 2 Paper
  • 1 Article
  • 1 PhD Thesis - Research UT, graduation UT
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PhD Thesis - Research UT, graduation UT
2019
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Brand Worlds in Industrial Marketing

Österle, B., 22 Mar 2019, Enschede: University of Twente. 223 p.

Research output: Thesis › PhD Thesis - Research UT, graduation UT

Open Access
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Industrial marketing
Brand equity
Branding
Brand experience
Experiential marketing