Professor of Digital Marketing, Thapar Institute of Engineering and Technology

Special Researcher, University of Twente

Associate Professor of Digital Marketing, University of Twente

Visiting Professor at the Athens University of Economics and Business (AUEB)

University of Twente

2001 – 2014. Marketing Management for International Business Administration, Marketing Management for Industrial Engineering and Management and Minor Business Administration

2014 – today: Elective Digital Marketing for Networked Business (DMNB) in the BA International Business Administration.  Module Coordinator and lecturer

2016 - today: Advanced Topics in Digital Marketing: Elective for the Master Profile Strategic Marketing and Business Information. Course coordinator and lecturer

2013 – today: UT MSc Global Strategy and Marketing (contributor)

2014 – today: Visiting Lecturer BIT(UT)

Other teaching activities and visiting professorships

AISTS Académie Internationale des Sciences et Techniques du Sport (Lausanne, Switzerland) Visiting professor in Master in Sport Administration and Technology, Module Digital Marketing, 2015

Thapar Business School (Patiala, India), Visiting professor in MBA, Seminar Digital Marketing, since 2015

TSM Business School (Netherlands) Executive MBA (2002 – 2013).  Lecturer Digital Marketing and module coordinator (Module Environment),  since 2013 supervisor of MSc graduation theses

University of Castilla-La Mancha (Albacete, Spain) Guest Lecturer

University of Sassari (Sardinia, Italy) Guest Lecturer

University of Macedonia (Thessaloniki, Greece) Guest Lecturer

Venture Lab Twente (Enschede, Netherlands): Guest Lecturer E-Business Marketing (2009 – 2013)

International Agricultural College Larenstein / European MBA in Agribusiness: Senior Lecturer (1990 – 2001).

Courses:          Marketing Management

Sales Management

New Product Development

E-Commerce

Marketing Information Systems

Financial Accounting

Market Structures

Micro Economics.