• 926 Citations
  • 12 h-Index

Research output per year

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Personal profile

Personal profile

Visiting Professor at the Athens University of Economics and Business (AUEB)


University of Twente

2001 – 2014. Marketing Management for International Business Administration, Marketing Management for Industrial Engineering and Management and Minor Business Administration

2014 – today: Elective Digital Marketing for Networked Business (DMNB) in the BA International Business Administration.  Module Coordinator and lecturer

2016 - today: Advanced Topics in Digital Marketing: Elective for the Master Profile Strategic Marketing and Business Information. Course coordinator and lecturer

2013 – today: UT MSc Global Strategy and Marketing (contributor)

2014 – today: Visiting Lecturer BIT(UT)



Other teaching activities and visiting professorships


AISTS Académie Internationale des Sciences et Techniques du Sport (Lausanne, Switzerland) Visiting professor in Master in Sport Administration and Technology, Module Digital Marketing, 2015


Thapar Business School (Patiala, India), Visiting professor in MBA, Seminar Digital Marketing, since 2015


TSM Business School (Netherlands) Executive MBA (2002 – 2013).  Lecturer Digital Marketing and module coordinator (Module Environment),  since 2013 supervisor of MSc graduation theses


University of Castilla-La Mancha (Albacete, Spain) Guest Lecturer


University of Sassari (Sardinia, Italy) Guest Lecturer


University of Macedonia (Thessaloniki, Greece) Guest Lecturer


Venture Lab Twente (Enschede, Netherlands): Guest Lecturer E-Business Marketing (2009 – 2013)


International Agricultural College Larenstein / European MBA in Agribusiness: Senior Lecturer (1990 – 2001).

Courses:          Marketing Management

Sales Management

New Product Development


Marketing Information Systems

Financial Accounting

Market Structures

Micro Economics.


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Research Output

A Framework of Unsupervised Machine Learning Algorithms for User Profiling

Kuiper, E., Constantinides, E., de Vries, S. A., Marinescu-Muster, R. F. & Metzner, F., 31 May 2019.

Research output: Contribution to conferencePaper

  • Consumers' cognitive, emotional and behavioral responses towards background music: An EEG study

    Gkaintatzis, A., Van Der Lubbe, R., Karantinou, K. & Constantinides, E., Sep 2019, WEBIST 2019 - Proceedings of the 15th International Conference on Web Information Systems and Technologies. Bozzon, A., Mayo, F. J. D. & Filipe, J. (eds.). SCITEPRESS, p. 314-318 5 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Open Access
  • 71 Downloads (Pure)

    Effects of online consumer reviews' valence on users' experience: A neuromarketing experiment

    Herrando, C., Jimenez, J., Martín, M. J., Constantinides, E., van 't Klooster, J. W. & Slijkhuis, P. J. H., 2019, (Accepted/In press).

    Research output: Contribution to conferencePaper

  • Emotional contagion in social commerce: A neuromarketing experiment

    Herrando, C., Jiménez, J. M., Constantinides, E., van 't Klooster, J-W. & Slijkhuis, P., 2019.

    Research output: Contribution to conferencePaper

  • Marketing a transparent Artificial Intelligence (AI): A preliminary study on message design

    Wind, A., de Vries, S. A. & Constantinides, E., 17 Jan 2019. 7 p.

    Research output: Contribution to conferencePaper

  • Prizes

  • Outstanding Paper Award

    Efthymios Constantinides (Recipient), 10 Jan 2006

    Prize: Honorary award

  • Press / Media

    Dutch TV RADAR

    Efthymios Constantinides


    1 item of Media coverage

    Press/Media: Research