• 651 Citations
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Personal profile


University of Twente

2001 – 2014. Marketing Management for International Business Administration, Marketing Management for Industrial Engineering and Management and Minor Business Administration

2014 – today: Elective Digital Marketing for Networked Business (DMNB) in the BA International Business Administration.  Module Coordinator and lecturer

2016 - today: Advanced Topics in Digital Marketing: Elective for the Master Profile Strategic Marketing and Business Information. Course coordinator and lecturer

2013 – today: UT MSc Global Strategy and Marketing (contributor)

2014 – today: Visiting Lecturer BIT(UT)



Other teaching activities and visiting professorships


AISTS Académie Internationale des Sciences et Techniques du Sport (Lausanne, Switzerland) Visiting professor in Master in Sport Administration and Technology, Module Digital Marketing, 2015


Thapar Business School (Patiala, India), Visiting professor in MBA, Seminar Digital Marketing, since 2015


TSM Business School (Netherlands) Executive MBA (2002 – 2013).  Lecturer Digital Marketing and module coordinator (Module Environment),  since 2013 supervisor of MSc graduation theses


University of Castilla-La Mancha (Albacete, Spain) Guest Lecturer


University of Sassari (Sardinia, Italy) Guest Lecturer


University of Macedonia (Thessaloniki, Greece) Guest Lecturer


Venture Lab Twente (Enschede, Netherlands): Guest Lecturer E-Business Marketing (2009 – 2013)


International Agricultural College Larenstein / European MBA in Agribusiness: Senior Lecturer (1990 – 2001).

Courses:          Marketing Management

Sales Management

New Product Development


Marketing Information Systems

Financial Accounting

Market Structures

Micro Economics.


Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 3 Similar Profiles
social media Social Sciences
Marketing Engineering & Materials Science
marketing Social Sciences
Industry Engineering & Materials Science
customer Social Sciences
Internet Engineering & Materials Science
Social media Business & Economics
World Wide Web Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2019

Marketing a transparent Artificial Intelligence (AI): A preliminary study on message design

Wind, A., de Vries, S. A. & Constantinides, E., 17 Jan 2019. 7 p.

Research output: Contribution to conferencePaperAcademicpeer-review

Artificial intelligence
Risk perception

Trends in mobile customer journeys: Are you ready for mobile customer decision-making?

Schurink, E., Constantinides, E. & de Vries, S. A., 17 Jan 2019. 13 p.

Research output: Contribution to conferencePaperAcademicpeer-review

Decision making
Decision-making process
Mobile technology
Purchase decision
Customer experience

Does the type of access device influence the online buying behavior? An explorative study

Constantinides, E., de Weerd-Nederhof, P. C., de Vries, S. A. & Fabian, N., 1 Jun 2018. 8 p.

Research output: Contribution to conferencePaperAcademicpeer-review

Open Access
Buying behaviour
Web sites
Customer behavior
Web analytics
Customer surveys

Extrinsic and intrinsic customer motives for participation in co-creation activities in online communities: A taxonomy

Nohutlu, Z. D., Englis, B. G., Groen, A. J. & Constantinides, E., 27 Jun 2018.

Research output: Contribution to conferencePaperAcademicpeer-review

Innovating with customers online: A comparative study of European customers’ motives to co-create

Constantinides, E., Lorenzo Romero, C. & Del Chiappa, G., 19 Jan 2018. 25 p.

Research output: Contribution to conferenceOtherOther research output

Comparative study


Social networks
International marketing
Electronic commerce
International marketing
Electronic commerce

Outstanding Paper Award

Efthymios Constantinides (Recipient), 10 Jan 2006

Prize: Honorary award

World Wide Web
Management decisions