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Personal profile

Personal profile

Associate Professor of Digital Marketing, University of Twente

Visiting Professor at the Athens University of Economics and Business (AUEB)


University of Twente

2001 – 2014. Marketing Management for International Business Administration, Marketing Management for Industrial Engineering and Management and Minor Business Administration

2014 – today: Elective Digital Marketing for Networked Business (DMNB) in the BA International Business Administration.  Module Coordinator and lecturer

2016 - today: Advanced Topics in Digital Marketing: Elective for the Master Profile Strategic Marketing and Business Information. Course coordinator and lecturer

2013 – today: UT MSc Global Strategy and Marketing (contributor)

2014 – today: Visiting Lecturer BIT(UT)



Other teaching activities and visiting professorships


AISTS Académie Internationale des Sciences et Techniques du Sport (Lausanne, Switzerland) Visiting professor in Master in Sport Administration and Technology, Module Digital Marketing, 2015


Thapar Business School (Patiala, India), Visiting professor in MBA, Seminar Digital Marketing, since 2015


TSM Business School (Netherlands) Executive MBA (2002 – 2013).  Lecturer Digital Marketing and module coordinator (Module Environment),  since 2013 supervisor of MSc graduation theses


University of Castilla-La Mancha (Albacete, Spain) Guest Lecturer


University of Sassari (Sardinia, Italy) Guest Lecturer


University of Macedonia (Thessaloniki, Greece) Guest Lecturer


Venture Lab Twente (Enschede, Netherlands): Guest Lecturer E-Business Marketing (2009 – 2013)


International Agricultural College Larenstein / European MBA in Agribusiness: Senior Lecturer (1990 – 2001).

Courses:          Marketing Management

Sales Management

New Product Development


Marketing Information Systems

Financial Accounting

Market Structures

Micro Economics.


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 7 - Affordable and Clean Energy
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

External positions

Visiting Professor, Athens University of Economics and Business

2019 → …


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