• 651 Citations
  • 10 h-Index
20022019
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Personal profile

Teaching

University of Twente

2001 – 2014. Marketing Management for International Business Administration, Marketing Management for Industrial Engineering and Management and Minor Business Administration

2014 – today: Elective Digital Marketing for Networked Business (DMNB) in the BA International Business Administration.  Module Coordinator and lecturer

2016 - today: Advanced Topics in Digital Marketing: Elective for the Master Profile Strategic Marketing and Business Information. Course coordinator and lecturer

2013 – today: UT MSc Global Strategy and Marketing (contributor)

2014 – today: Visiting Lecturer BIT(UT)

 

 

Other teaching activities and visiting professorships

 

AISTS Académie Internationale des Sciences et Techniques du Sport (Lausanne, Switzerland) Visiting professor in Master in Sport Administration and Technology, Module Digital Marketing, 2015

 

Thapar Business School (Patiala, India), Visiting professor in MBA, Seminar Digital Marketing, since 2015

 

TSM Business School (Netherlands) Executive MBA (2002 – 2013).  Lecturer Digital Marketing and module coordinator (Module Environment),  since 2013 supervisor of MSc graduation theses

 

University of Castilla-La Mancha (Albacete, Spain) Guest Lecturer

 

University of Sassari (Sardinia, Italy) Guest Lecturer

 

University of Macedonia (Thessaloniki, Greece) Guest Lecturer

 

Venture Lab Twente (Enschede, Netherlands): Guest Lecturer E-Business Marketing (2009 – 2013)

 

International Agricultural College Larenstein / European MBA in Agribusiness: Senior Lecturer (1990 – 2001).

Courses:          Marketing Management

Sales Management

New Product Development

E-Commerce

Marketing Information Systems

Financial Accounting

Market Structures

Micro Economics.

 

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2019

Marketing a transparent Artificial Intelligence (AI): A preliminary study on message design

Wind, A., de Vries, S. A. & Constantinides, E., 17 Jan 2019. 7 p.

Research output: Contribution to conferencePaperAcademicpeer-review

Artificial intelligence
Marketing
Risk perception
Communication
Transparency

Trends in mobile customer journeys: Are you ready for mobile customer decision-making?

Schurink, E., Constantinides, E. & de Vries, S. A., 17 Jan 2019. 13 p.

Research output: Contribution to conferencePaperAcademicpeer-review

Decision making
Decision-making process
Mobile technology
Purchase decision
Customer experience

Does the type of access device influence the online buying behavior? An explorative study

Constantinides, E., de Weerd-Nederhof, P. C., de Vries, S. A. & Fabian, N., 1 Jun 2018. 8 p.

Research output: Contribution to conferencePaperAcademicpeer-review

Open Access
File
Buying behaviour
Web sites
Customer behavior
Web analytics
Customer surveys

Extrinsic and intrinsic customer motives for participation in co-creation activities in online communities: A taxonomy

Nohutlu, Z. D., Englis, B. G., Groen, A. J. & Constantinides, E., 27 Jun 2018.

Research output: Contribution to conferencePaperAcademicpeer-review

Innovating with customers online: A comparative study of European customers’ motives to co-create

Constantinides, E., Lorenzo Romero, C. & Del Chiappa, G., 19 Jan 2018. 25 p.

Research output: Contribution to conferenceOtherOther research output

Comparative study
Co-creation
Innovation
Spain
Trajectory

Prizes

Social networks
Marketing
E-marketing
International marketing
Electronic commerce
Marketing
International marketing
Electronic commerce

Outstanding Paper Award

Efthymios Constantinides (Recipient), 10 Jan 2006

Prize: Honorary award

World Wide Web
Management decisions
Incumbents
Excellence
Clubs