Eveline Maria van Zeeland-van der Holst

  • 1 Citations
  • 1 h-Index
20182018
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Fingerprint Dive into the research topics where Eveline Maria van Zeeland-van der Holst is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Marketing Business & Economics
Vendors Business & Economics
Behavioral response Business & Economics
Buyers Business & Economics
B2B relationships Business & Economics
Distrust Business & Economics
Avoidance Business & Economics
Industrial marketing Business & Economics

Research Output 2018 2018

  • 1 Citations
  • 1 h-Index
  • 2 Article
1 Citation (Scopus)
93 Downloads (Pure)

The behavioural response of the professional buyer on social cues from the vendor and how to measure it

van Zeeland, E. & Henseler, J., 2018, In : Journal of business & industrial marketing. 33, 1, p. 72-83 12 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Behavioral response
Buyers
Vendors
Marketing
Activation
49 Downloads (Pure)

Thinking outside the box: A neuroscientific perspective on trust in B2B-relationships

van Zeeland-van der Holst, E. M. & Henseler, J., 12 Mar 2018, In : IMP journal. 12, 1, p. 75-110

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Distrust
B2B relationships
Marketing
Industrial marketing
Economic sociology