Florian Lückenbach

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Fingerprint Dive into the research topics where Florian Lückenbach is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Strategic orientation Business & Economics
Social entrepreneurship Business & Economics
Market orientation Business & Economics
Brand meaning Business & Economics
Entrepreneurial orientation Business & Economics
Brand orientation Business & Economics
Brand value Business & Economics
Branding Business & Economics

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Research Output 2017 2019

6 Downloads (Pure)

To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations

Lückenbach, F., Baumgarth, C., Schmidt, H. & Henseler, J., 26 Aug 2019, In : Cogent Business and Management. 6, 1647820.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
Strategic orientation
Social entrepreneurship
Market orientation
Brand orientation
Entrepreneurial orientation

Designing social entrepreneurial brand meaning

Lückenbach, F. & Schmidt, H. J., 18 Oct 2018, p. 13-13. 1 p.

Research output: Contribution to conferenceAbstract

Open Access
Brand meaning
Brand value
Design process

Activities 2018 2018

  • 1 Oral presentation

Designing social entrepreneurial brand meaning

Florian Lückenbach (Speaker), Holger Schmidt (Contributor)
18 Oct 2018

Activity: Talk or presentationOral presentation