Research output per year
Research output per year
Personal profile
Personal profile
In the Bachelor's and Master's study, her academic studies received excellent results. They focused on Consumer Behavior, Digital Marketing, Digital Banking.
- Master's thesis (graded 8.5) was about How cultural differences between the Netherlands and Vietnam affect purchase intention in social commerce.
- Bachelor's thesis (graded 8.7) was about How to mitigate risks in electronic banking in commercial banks in Vietnam.
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Dive into the research topics where Giang Thi Huong Dao is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 1 Conference contribution
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How Cultural Dimensions Affect Purchase Intention on Social Commerce
Dao, G. T. H., Leszkiewicz, A. & Constantinides, E., 24 May 2022, Proceedings of the 51st European Marketing Academy.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Open AccessFile48 Downloads (Pure)
Prizes
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2023 ISBM Doctoral Award Finalist for Jane Dao (PhD student)
Leszkiewicz, A. (Recipient), Dao, G. T. H. (Recipient) & Schiele, H. (Recipient), 2023
Prize
Activities
- 1 Oral presentation
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How Cultural Dimensions affect Purchase Intention on Social Commerce
Giang Dao, G. (Speaker)
24 May 2022Activity: Talk or presentation › Oral presentation