• 37 Citations
  • 4 h-Index
20122018
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Personal profile

Personal profile

I am interested in human behavior in (digital) environments, and examine how the design of digital environments affects the perceptions and behaviors of its users. I am particularly interested in factors that influence perceptions of online trust, perceived intrusiveness of technologies, privacy concerns and compliance with requests. An important aspect of my research involves the use of nudges or heuristic cues that may subtly influence online behavior, such as choice architecture (e.g., opt-in vs. opt-out designs) and trust cues.

In 2016, I obtained by PhD-degree on effects of design cues (e.g., shape and color) on consumer perceptions of product and brand characteristics.

Relevant keywords:

  • Privacy Concerns
  • Psychological Ownership of personal data
  • Online Behavioral Advertising / Personalization
  • Advertising Effectiveness
  • Nudges
  • Choice architecture and design
  • Individual Control
  • Resistance to Persuasion

 

Fingerprint Dive into the research topics where Iris van Ooijen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
Packaging Engineering & Materials Science
Ownership Medicine & Life Sciences
Privacy Medicine & Life Sciences
Cues Medicine & Life Sciences
Persuasive Communication Medicine & Life Sciences
Consumer behavior Engineering & Materials Science
Marketing Medicine & Life Sciences
Psychology Medicine & Life Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2012 2018

2 Citations (Scopus)
76 Downloads (Pure)

Does the GDPR Enhance Consumers' Control over Personal Data? An Analysis From a Behavioural Perspective

van Ooijen, I. & Vrabec, H., 11 Dec 2018, In : Journal of consumer policy. 18 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Data protection
Personal data
Decision making
Threat
Business practices

Opting opt-in or out? Effects of Defaults on Psychological Ownership and Valuation of Personal Data

van Ooijen, I., 2018, Advances in Consumer Research. Vol. 46. (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Ownership
Privacy
Psychology
Financial Management
Psychological ownership

Opting opt-in or out? How defaults affect data protective behaviors

van Ooijen, I., 7 Oct 2018.

Research output: Contribution to conferenceAbstractAcademic

Ownership
Privacy
privacy
Financial Management
Psychology

Responses to Online Behavioral Advertising Disclosures: Effects of Source Integrity and Perceived Hypocrisy on Advertising Effectiveness

van Ooijen, I., 2018, Advances in Consumer Research. Association for Consumer Research (ACR), Vol. 46. (Advances in Consumer Research; vol. 46).

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Advertising effectiveness
Disclosure
Hypocrisy
Integrity
Vulnerability

Activities 2014 2018

  • 4 Invited talk

Trusted Identities

Iris van Ooijen (Contributor)
14 Dec 2018

Activity: Talk or presentationInvited talk

Design as a cue for brand characteristics

Iris van Ooijen (Speaker)
13 Nov 2018

Activity: Talk or presentationInvited talk

Packaging design as communicator of product attributes.

Iris van Ooijen (Speaker)
10 Nov 2016

Activity: Talk or presentationInvited talk

Atypische verpakkingen: Opvallen is goed, maar niet altijd!

Iris van Ooijen (Speaker)
9 Sep 2014

Activity: Talk or presentationInvited talk

Press / Media

We're living in the post-truth era, really it's true

Iris van Ooijen

30/04/19

1 media contribution

Press/Media: Expert Comment

Het belang van personalisatie diepte en breedte in advertenties

Iris van Ooijen

19/02/19

1 media contribution

Press/Media: Expert Comment

Aanraking leidt tot kopen. En online dan?

Iris van Ooijen

12/04/18

1 media contribution

Press/Media: Expert Comment

Design van verpakkingen heeft communicatieve waarde op zich.

Iris van Ooijen

5/01/17

1 media contribution

Press/Media: Expert Comment