• 10469 Citations
  • 28 h-Index
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Fingerprint Dive into the research topics where Jörg Henseler is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Partial Least Squares Mathematics
Path Mathematics
Composite materials Engineering & Materials Science
Partial least squares Business & Economics
Industry Engineering & Materials Science
Modeling Mathematics
Social sciences Engineering & Materials Science
Managers Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2003 2019

1 Citation (Scopus)

A test for multigroup comparison using partial least squares path modeling

Klesel, M., Schuberth, F., Henseler, J. & Niehaves, B., Jan 2019, In : Internet research. 29, 3, p. 464-477 IntR-11-2017-0418.

Research output: Contribution to journalArticleAcademicpeer-review

Social sciences
Statistical tests
Partial least squares
87 Downloads (Pure)

Brand Worlds in Industrial Marketing

Österle, B., 22 Mar 2019, Enschede: University of Twente. 223 p.

Research output: ThesisPhD Thesis - Research UT, graduation UTAcademic

Open Access
Industrial marketing
Brand equity
Brand experience
Experiential marketing

Co-creation of corporate brand identity in B2B: The transformation of the technology brand Ottobock

Kristal, S., Baumgarth, C. & Henseler, J., 9 May 2019.

Research output: Contribution to conferencePaperAcademicpeer-review

Disasters, hope, and globalization: Exploring self-identification with global consumer culture in Japan

Okazaki, S., Taylor, C. R., Vargas, P. & Henseler, J., 9 Sep 2019, In : International marketing review. 36, 5, p. 726-747 22 p.

Research output: Contribution to journalArticleAcademicpeer-review

Consumer culture
Global brands

Embedding a sustainability focus in packaging development processes

de Koeijer, B., Borgman, I. M., Henseler, J., ten Klooster, R. & de Lange, J., 27 Nov 2019, Proceedings of EcoDesign 2019 International Symposium. 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Development process
Decision-making process
Team development


2018 Highly Cited Researcher

Jörg Henseler (Recipient), 27 Nov 2018

Prize: Other distinction


2019 Highly Cited Researcher

Jörg Henseler (Recipient), 19 Nov 2019

Prize: Other distinction

Customer loyalty
Distribution channels

Best Paper Award, DerMarkentag2018

Jörg Henseler (Recipient), 28 Sep 2018

Prize: Other distinction

Activities 2014 2014

  • 6 Oral presentation

Understanding curvilinear effects in sponsorship: The influence of consumer involvement towards the event on brand-event image congruence

B. WIlson (Speaker), R. Briels (Speaker), Jörg Henseler (Speaker)
26 Jun 2014

Activity: Talk or presentationOral presentation

Assessing and Testing the Goodness-of-Fit of PLS Path Models

Theo K. Dijkstra (Speaker), Jörg Henseler (Speaker)
9 May 2014

Activity: Talk or presentationOral presentation

Foundations of structural equation modeling

Jörg Henseler (Speaker)
12 Jun 2014

Activity: Talk or presentationOral presentation

Targeting top journals: crafting manuscripts using quantitative methods

Jörg Henseler (Speaker)
4 Nov 2014

Activity: Talk or presentationOral presentation