Photo of Jörg Henseler

Jörg Henseler


  • 8036 Citations
  • 25 h-Index
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Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 3 Similar Profiles
Composite materials Engineering & Materials Science
Social sciences Engineering & Materials Science
Partial least squares Business & Economics
Industry Engineering & Materials Science
Modeling Business & Economics
Managers Engineering & Materials Science
Information systems Engineering & Materials Science
Behavioral research Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2003 2019

A test for multigroup comparison using partial least squares path modeling

Klesel, M., Schuberth, F., Henseler, J. & Niehaves, B., Jan 2019, In : Internet research. IntR-11-2017-0418.

Research output: Contribution to journalArticleAcademicpeer-review

Social sciences
Statistical tests
Partial least squares

Brand Worlds in Industrial Marketing

Österle, B. M., 22 Mar 2019, Enschede: University of Twente. 223 p.

Research output: ThesisPhD Thesis - Research UT, graduation UTAcademic

Open Access
Industrial marketing
Brand equity
Brand experience
Experiential marketing

Disasters, hope, and globalization: Exploring self-identification with global consumer culture in Japan

Okazaki, S., Taylor, C. R., Vargas, P. & Henseler, J., 12 Jan 2019, (Accepted/In press) In : International marketing review.

Research output: Contribution to journalArticleAcademicpeer-review

Analyzing sequential choice in online innovation communities

Somers, C. E., Stockstrom, C. & Henseler, J., 5 Jun 2018, (Accepted/In press) 16th International Open and User Innovation Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

1 Citation (Scopus)

Brand worlds: Introducing experiential marketing to B2B branding

Österle, B. M., Kuhn, M. & Henseler, J., Jul 2018, In : Industrial marketing management. 72, p. 71-98 28 p.

Research output: Contribution to journalArticleAcademicpeer-review

Experiential marketing
Complex product
Physical environment


2018 Highly Cited Researcher

Jörg Henseler (Recipient), 27 Nov 2018

Prize: Other distinction

Customer loyalty
Distribution channels

Best Paper Award, DerMarkentag2018

Jörg Henseler (Recipient), 28 Sep 2018

Prize: Other distinction

Certified Sentinel of Science Award Recepient

Jörg Henseler (Recipient), 23 Sep 2016

Prize: Other distinction


Activities 2014 2014

  • 6 Oral presentation

Targeting top journals: crafting manuscripts using quantitative methods

Jörg Henseler (Speaker)
4 Nov 2014

Activity: Talk or presentationOral presentation

Recent developments in PLS path modeling: consistent PLS and goodness-of-fit

Jörg Henseler (Speaker)
27 Nov 2014

Activity: Talk or presentationOral presentation

Assessing and Testing the Goodness-of-Fit of PLS Path Models

Theo K. Dijkstra (Speaker), Jörg Henseler (Speaker)
9 May 2014

Activity: Talk or presentationOral presentation

Foundations of structural equation modeling

Jörg Henseler (Speaker)
12 Jun 2014

Activity: Talk or presentationOral presentation