Photo of Jörg Henseler

Jörg Henseler


  • 9224 Citations
  • 26 h-Index
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Fingerprint Dive into the research topics where Jörg Henseler is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Composite materials Engineering & Materials Science
Social sciences Engineering & Materials Science
Partial least squares Business & Economics
Industry Engineering & Materials Science
Modeling Business & Economics
Managers Engineering & Materials Science
Information systems Engineering & Materials Science
Behavioral research Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2003 2019

1 Citation (Scopus)

A test for multigroup comparison using partial least squares path modeling

Klesel, M., Schuberth, F., Henseler, J. & Niehaves, B., Jan 2019, In : Internet research. 29, 3, p. 464-477 IntR-11-2017-0418.

Research output: Contribution to journalArticleAcademicpeer-review

Social sciences
Statistical tests
Partial least squares
45 Downloads (Pure)

Brand Worlds in Industrial Marketing

Österle, B., 22 Mar 2019, Enschede: University of Twente. 223 p.

Research output: ThesisPhD Thesis - Research UT, graduation UTAcademic

Open Access
Industrial marketing
Brand equity
Brand experience
Experiential marketing

Disasters, hope, and globalization: Exploring self-identification with global consumer culture in Japan

Okazaki, S., Taylor, C. R., Vargas, P. & Henseler, J., 12 Jan 2019, (Accepted/In press) In : International marketing review.

Research output: Contribution to journalArticleAcademicpeer-review

1 Downloads (Pure)

Robust Partial Least Squares Path Modeling

Schamberger, T., Schuberth, F., Henseler, J. & Dijkstra, T. K., 19 Jul 2019, In : Behaviormetrika. 28 p.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access

See and be seen: How visibility affects the personal branding of top managers

Scheidt, S., Loohuis, R. & Henseler, J., 10 May 2019.

Research output: Contribution to conferencePaperAcademicpeer-review


2018 Highly Cited Researcher

Jörg Henseler (Recipient), 27 Nov 2018

Prize: Other distinction

Customer loyalty
Distribution channels

Best Paper Award, DerMarkentag2018

Jörg Henseler (Recipient), 28 Sep 2018

Prize: Other distinction

Certified Sentinel of Science Award Recepient

Jörg Henseler (Recipient), 23 Sep 2016

Prize: Other distinction


Activities 2014 2014

  • 6 Oral presentation

Targeting top journals: crafting manuscripts using quantitative methods

Jörg Henseler (Speaker)
4 Nov 2014

Activity: Talk or presentationOral presentation

Assessing and Testing the Goodness-of-Fit of PLS Path Models

Theo K. Dijkstra (Speaker), Jörg Henseler (Speaker)
9 May 2014

Activity: Talk or presentationOral presentation

Foundations of structural equation modeling

Jörg Henseler (Speaker)
12 Jun 2014

Activity: Talk or presentationOral presentation

Understanding curvilinear effects in sponsorship: The influence of consumer involvement towards the event on brand-event image congruence

B. WIlson (Speaker), R. Briels (Speaker), Jörg Henseler (Speaker)
26 Jun 2014

Activity: Talk or presentationOral presentation