Research Output per year
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
- 3 Similar Profiles
Composite materials
Engineering & Materials Science
Social sciences
Engineering & Materials Science
Partial least squares
Business & Economics
Industry
Engineering & Materials Science
Modeling
Business & Economics
Managers
Engineering & Materials Science
Information systems
Engineering & Materials Science
Behavioral research
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2003 2019
A test for multigroup comparison using partial least squares path modeling
Klesel, M., Schuberth, F., Henseler, J. & Niehaves, B., Jan 2019, In : Internet research. IntR-11-2017-0418.Research output: Contribution to journal › Article › Academic › peer-review
Social sciences
Statistical tests
Group
Partial least squares
Modeling
Brand Worlds in Industrial Marketing
Österle, B. M., 22 Mar 2019, Enschede: University of Twente. 223 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT › Academic
Open Access
File
Industrial marketing
Brand equity
Branding
Brand experience
Experiential marketing
Disasters, hope, and globalization: Exploring self-identification with global consumer culture in Japan
Okazaki, S., Taylor, C. R., Vargas, P. & Henseler, J., 12 Jan 2019, (Accepted/In press) In : International marketing review.Research output: Contribution to journal › Article › Academic › peer-review
Analyzing sequential choice in online innovation communities
Somers, C. E., Stockstrom, C. & Henseler, J., 5 Jun 2018, (Accepted/In press) 16th International Open and User Innovation Conference.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Brand worlds: Introducing experiential marketing to B2B branding
Österle, B. M., Kuhn, M. & Henseler, J., Jul 2018, In : Industrial marketing management. 72, p. 71-98 28 p.Research output: Contribution to journal › Article › Academic › peer-review
Branding
Experiential marketing
Complex product
Physical environment
Employees
Prizes
2013 UAM-ASISA Best Paper Award for Health Management and Health Economics
Jörg Henseler (Recipient), 2013
Prize: Honorary award
File
Best paper award, 17th International Colloquium in Relationship Marketing, Maastricht (NL)
Jörg Henseler (Recipient), 2009
Prize: Honorary award
Customer loyalty
Distribution channels
Certified Sentinel of Science Award Recepient
Jörg Henseler (Recipient), 23 Sep 2016
Prize: Other distinction
File
Activities 2014 2014
- 6 Oral presentation
Targeting top journals: crafting manuscripts using quantitative methods
Jörg Henseler (Speaker)4 Nov 2014
Activity: Talk or presentation › Oral presentation
Recent developments in PLS path modeling: consistent PLS and goodness-of-fit
Jörg Henseler (Speaker)27 Nov 2014
Activity: Talk or presentation › Oral presentation
Assessing and Testing the Goodness-of-Fit of PLS Path Models
Theo K. Dijkstra (Speaker), Jörg Henseler (Speaker)9 May 2014
Activity: Talk or presentation › Oral presentation
Common factor models, composite models, and formative measurement: their nature, application, and testing. (Modelos de factor común, modelos compuestos y medidas formativas: naturaleza, aplicación y análisis)
Jörg Henseler (Speaker)20 Nov 2014
Activity: Talk or presentation › Oral presentation
Foundations of structural equation modeling
Jörg Henseler (Speaker)12 Jun 2014
Activity: Talk or presentation › Oral presentation