Research Output per year
Fingerprint Dive into the research topics where Jörg Henseler is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Partial Least Squares
Mathematics
Path
Mathematics
Composite materials
Engineering & Materials Science
Partial least squares
Business & Economics
Industry
Engineering & Materials Science
Modeling
Mathematics
Social sciences
Engineering & Materials Science
Managers
Engineering & Materials Science
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2003 2019
A test for multigroup comparison using partial least squares path modeling
Klesel, M., Schuberth, F., Henseler, J. & Niehaves, B., Jan 2019, In : Internet research. 29, 3, p. 464-477 IntR-11-2017-0418.Research output: Contribution to journal › Article › Academic › peer-review
Social sciences
Statistical tests
Group
Partial least squares
Modeling
Brand Worlds in Industrial Marketing
Österle, B., 22 Mar 2019, Enschede: University of Twente. 223 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT › Academic
Open Access
File
Industrial marketing
Brand equity
Branding
Brand experience
Experiential marketing
Co-creation of corporate brand identity in B2B: The transformation of the technology brand Ottobock
Kristal, S., Baumgarth, C. & Henseler, J., 9 May 2019.Research output: Contribution to conference › Paper › Academic › peer-review
Disasters, hope, and globalization: Exploring self-identification with global consumer culture in Japan
Okazaki, S., Taylor, C. R., Vargas, P. & Henseler, J., 9 Sep 2019, In : International marketing review. 36, 5, p. 726-747 22 p.Research output: Contribution to journal › Article › Academic › peer-review
Disaster
Japan
Globalization
Consumer culture
Global brands
Embedding a sustainability focus in packaging development processes
de Koeijer, B., Borgman, I. M., Henseler, J., ten Klooster, R. & de Lange, J., 27 Nov 2019, Proceedings of EcoDesign 2019 International Symposium. 7 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
Packaging
Sustainability
Development process
Decision-making process
Team development
Prizes
2013 UAM-ASISA Best Paper Award for Health Management and Health Economics
Jörg Henseler (Recipient), 2013
Prize: Honorary award
File
File
Best paper award, 17th International Colloquium in Relationship Marketing, Maastricht (NL)
Jörg Henseler (Recipient), 2009
Prize: Honorary award
Customer loyalty
Distribution channels
Activities 2014 2014
- 6 Oral presentation
Understanding curvilinear effects in sponsorship: The influence of consumer involvement towards the event on brand-event image congruence
B. WIlson (Speaker), R. Briels (Speaker), Jörg Henseler (Speaker)26 Jun 2014
Activity: Talk or presentation › Oral presentation
Common factor models, composite models, and formative measurement: their nature, application, and testing. (Modelos de factor común, modelos compuestos y medidas formativas: naturaleza, aplicación y análisis)
Jörg Henseler (Speaker)20 Nov 2014
Activity: Talk or presentation › Oral presentation
Assessing and Testing the Goodness-of-Fit of PLS Path Models
Theo K. Dijkstra (Speaker), Jörg Henseler (Speaker)9 May 2014
Activity: Talk or presentation › Oral presentation
Foundations of structural equation modeling
Jörg Henseler (Speaker)12 Jun 2014
Activity: Talk or presentation › Oral presentation
Targeting top journals: crafting manuscripts using quantitative methods
Jörg Henseler (Speaker)4 Nov 2014
Activity: Talk or presentation › Oral presentation