Photo of Jörg Henseler

Jörg Henseler

prof.dr.

  • 7407 Citations
  • 24 h-Index
20032019
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  • 1 Similar Profiles
Composite materials Engineering & Materials Science
Social sciences Engineering & Materials Science
Industry Engineering & Materials Science
Partial least squares Business & Economics
Modeling Business & Economics
Managers Engineering & Materials Science
Information systems Engineering & Materials Science
Behavioral research Engineering & Materials Science

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Research Output 2003 2019

Disasters, hope, and globalization: Exploring self-identification with global consumer culture in Japan

Okazaki, S., Taylor, C. R., Vargas, P. & Henseler, J., 12 Jan 2019, (Accepted/In press) In : International marketing review.

Research output: Contribution to journalArticleAcademicpeer-review

Analyzing sequential choice in online innovation communities

Somers, C. E., Stockstrom, C. & Henseler, J., 5 Jun 2018, (Accepted/In press) 16th International Open and User Innovation Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

A Test for Multigroup Comparison in Partial Least Squares Path Modeling

Klesel, M., Schuberth, F., Henseler, J. & Niehaves, B., 31 Aug 2018, (Accepted/In press) In : Internet research. IntR-11-2017-0418.

Research output: Contribution to journalArticleAcademicpeer-review

Social sciences
Statistical tests
Group
Partial least squares
Modeling

Brand worlds: Introducing experiential marketing to B2B branding

Österle, B. M., Kuhn, M. & Henseler, J., Jul 2018, In : Industrial marketing management. 72, p. 71-98 28 p.

Research output: Contribution to journalArticleAcademicpeer-review

Branding
Experiential marketing
Complex product
Physical environment
Employees
1 Citations

Confirmatory Composite Analysis

Schuberth, F., Henseler, J. & Dijkstra, T. K., 13 Dec 2018, In : Frontiers in psychology. 9, DEC, 14 p., 02541.

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
Artifacts
Statistical Factor Analysis
Research Personnel

Prizes

2018 Highly Cited Researcher

Jörg Henseler (Recipient), 27 Nov 2018

Prize: Other distinction

File
Customer loyalty
Distribution channels

Best Paper Award, DerMarkentag2018

Jörg Henseler (Recipient), 28 Sep 2018

Prize: Other distinction

Certified Sentinel of Science Award Recepient

Jörg Henseler (Recipient), 23 Sep 2016

Prize: Other distinction

File

Activities 2014 2014

  • 6 Oral presentation

Targeting top journals: crafting manuscripts using quantitative methods

Jörg Henseler (Speaker)
4 Nov 2014

Activity: Talk or presentationOral presentation

Assessing and Testing the Goodness-of-Fit of PLS Path Models

Theo K. Dijkstra (Speaker), Jörg Henseler (Speaker)
9 May 2014

Activity: Talk or presentationOral presentation

Recent developments in PLS path modeling: consistent PLS and goodness-of-fit

Jörg Henseler (Speaker)
27 Nov 2014

Activity: Talk or presentationOral presentation

Understanding curvilinear effects in sponsorship: The influence of consumer involvement towards the event on brand-event image congruence

B. WIlson (Speaker), R. Briels (Speaker), Jörg Henseler (Speaker)
26 Jun 2014

Activity: Talk or presentationOral presentation