Research Output per year
Fingerprint Dive into the research topics where Jörg Henseler is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 5 Similar Profiles
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
How to perform and report an impactful analysis using partial least squares? Guidelines for confirmatory and explanatory IS research
Benitez Amado, J., Henseler, J., Castillo, A. & Schuberth, F., Mar 2020, In : Information and management. 57, 2, 103168.Research output: Contribution to journal › Article › Academic › peer-review
Open Access
File
Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock
Kristal, S., Baumgarth, C. & Henseler, J., 4 Apr 2020, (Accepted/In press) In : Journal of business research. JBR-D-19-01562R2.Research output: Contribution to journal › Article › Academic › peer-review
The use of design thinking within the brand management discipline: A literature review
Halstrick, B., Schmidt, H. J. & Henseler, J., 10 Jan 2020, Forum Markenforschung 2018: Tagungsband der internationalen Konferenz „DERMARKENTAG“. Schmidt, H. J. & Baumgarth, C. (eds.). Wiesbaden: Springer Gabler, p. 213-228Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
The value of temporal work and timing in the development of top managers’ personal brands during their career
Scheidt, S., Loohuis, R. & Henseler, J., 4 Feb 2020, (Accepted/In press).Research output: Contribution to conference › Paper
A test for multigroup comparison using partial least squares path modeling
Klesel, M., Schuberth, F., Henseler, J. & Niehaves, B., Jan 2019, In : Internet research. 29, 3, p. 464-477 IntR-11-2017-0418.Research output: Contribution to journal › Article › Academic › peer-review
Prizes
2013 UAM-ASISA Best Paper Award for Health Management and Health Economics
Jörg Henseler (Recipient), 2013
Prize: Honorary award
File
File
Best paper award, 17th International Colloquium in Relationship Marketing, Maastricht (NL)
Jörg Henseler (Recipient), 2009
Prize: Honorary award
Activities
- 6 Oral presentation
Common factor models, composite models, and formative measurement: their nature, application, and testing. (Modelos de factor común, modelos compuestos y medidas formativas: naturaleza, aplicación y análisis)
Jörg Henseler (Speaker)20 Nov 2014
Activity: Talk or presentation › Oral presentation
Targeting top journals: crafting manuscripts using quantitative methods
Jörg Henseler (Speaker)4 Nov 2014
Activity: Talk or presentation › Oral presentation
Assessing and Testing the Goodness-of-Fit of PLS Path Models
Theo K. Dijkstra (Speaker), Jörg Henseler (Speaker)9 May 2014
Activity: Talk or presentation › Oral presentation
Understanding curvilinear effects in sponsorship: The influence of consumer involvement towards the event on brand-event image congruence
B. WIlson (Speaker), R. Briels (Speaker), Jörg Henseler (Speaker)26 Jun 2014
Activity: Talk or presentation › Oral presentation
Recent developments in PLS path modeling: consistent PLS and goodness-of-fit
Jörg Henseler (Speaker)27 Nov 2014
Activity: Talk or presentation › Oral presentation