Supervised Work
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2026
From Exposure to Engagement: Implicit and Explicit Mechanisms of Consumer Response to Native Advertising in Social-Media Environments
Huebner, M., 26 Mar 2026, Enschede: University of Twente. 184 p.Research output: Thesis › PhD Thesis - Research external, graduation UT
Open AccessFile28 Downloads (Pure) -
Strategic Brand Management in Social Entrepreneurship: Bridging Theory and Practice
Lückenbach, F., 25 Mar 2026, Enschede: University of Twente. 144 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile23 Downloads (Pure) -
2025
Artificial Intelligence and Brand Voice: Applications, Implementation and Effects
Kirkby, A. L., 3 Oct 2025, Enschede: University of Twente. 185 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile460 Downloads (Pure) -
How marketers become change agents: Integrating sustainability into marketing education and practice
Hübscher, C., 8 Dec 2025, Enschede: University of Twente. 193 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile18 Downloads (Pure) -
Product innovation in open communities
Somers, C. E., 5 Sept 2025, Enschede: University of Twente. 183 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile10 Downloads (Pure) -
2024
Design for Customer Delight: Advancing Customer Delight Research as a Design Science
Stange, R., 4 Dec 2024, Enschede: University of Twente. 204 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile135 Downloads (Pure) -
Integrating sustainability into food marketing: A design-based extension of the food well-being paradigm
Tian, Y., Dec 2024, Enschede: University of Twente. 234 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile182 Downloads (Pure) -
2023
A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science
Mulder - Nijkamp, M., 20 Apr 2023, Enschede: University of Twente. 239 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile1126 Downloads (Pure) -
Digital transformation of customer interactions: Aligning marketing, sales and IT
Graesch, J. P., 28 Sept 2023, Enschede: University of Twente. 155 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile337 Downloads (Pure) -
Incorporating Composites in Structural Equation Modeling: Exploiting the Henseler—Ogasawara Specification
Yu, X., 8 Sept 2023, Enschede: University of Twente. 298 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile137 Downloads (Pure) -
Studying theoretical concepts in management research: Categorization, operationalization, and validation using partial least squares path modeling
Müller, T., 16 Mar 2023, Enschede: University of Twente. 170 p.Research output: Thesis › PhD Thesis - Research external, graduation UT
Open AccessFile238 Downloads (Pure) -
2022
A framework to foster traceability of E/E artifacts during automotive development in consideration of model-based systems engineering within distributed engineering collaboration by means of the Blockchain
Heber, D. T., 8 Dec 2022, Enschede: University of Twente. 277 p.Research output: Thesis › PhD Thesis - Research external, graduation UT
Open AccessFile1244 Downloads (Pure) -
Methodological Advances in Composite-based Structural Equation Modeling
Schamberger, T. S., 8 Jul 2022, University of Twente/Julius-Maximilians-Universität Würzburg. 226 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile590 Downloads (Pure) -
Shopping companions in retail environments: A view from different perspectives
Scholz, T. B., 6 Jul 2022, Enschede: University of Twente. 194 p.Research output: Thesis › PhD Thesis - Research external, graduation UT
Open AccessFile482 Downloads (Pure) -
Understanding and Managing Customer Experience in Practice: A Phenomenological Inquiry
Sahhar, Y., 2 Sept 2022, Enschede: University of Twente. 236 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile1363 Downloads (Pure) -
2021
Designing for Trust: A neuroscientific and design perspective on trust within a professional context
van Zeeland–van der Holst, E. M., May 2021, Enschede: University of Twente. 208 p.Research output: Thesis › PhD Thesis - Research external, graduation UT
Open AccessFile6 Link opens in a new tab Citations (Scopus)264 Downloads (Pure) -
Managing complexity in marketing: from a design Weltanschauung
Kamran, Q., 14 Jan 2021, Enschede: University of Twente. 405 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile1693 Downloads (Pure) -
Personal Branding of Top Managers
Scheidt, S., 10 Dec 2021, Enschede: University of Twente. 222 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile2032 Downloads (Pure) -
Value co-creation in multi-actor ecosystems
Weretecki, P., 17 Dec 2021, Enschede: University of Twente. 139 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile558 Downloads (Pure) -
2020
Design of a robotized welding cell for sheet metal products assembling in a single-piece flow process configuration
Rios Vargas, L., 25 May 2020, Enschede: University of Twente. 209 p.Research output: Thesis › EngD Thesis › Academic
Open AccessFile49 Downloads (Pure) -
2019
Brand Worlds in Industrial Marketing
Österle, B., 22 Mar 2019, Enschede: University of Twente. 223 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile816 Downloads (Pure) -
Theory and practice of brand co-creation
Kristal, S., 4 Oct 2019, Enschede: University of Twente. 177 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile2542 Downloads (Pure) -
2018
The development team as a guardian of sustainability and circularity: A design intervention tailored for product-packaging development processes
de Koeijer, B., 13 Dec 2018, Enschede: University of Twente. 160 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile68 Downloads (Pure) -
2017
Composite-based Methods in Structural Equation Modeling
Schuberth, F., 2017Research output: Thesis › PhD Thesis - Research external, graduation external
Open AccessFile365 Downloads (Pure)