Research output per year
Research output per year
Personal profile
External positions
Senior Product Sales Manager, Lufthansa Technik AG
24 Aug 2009 → …
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Dive into the research topics where Jan Philipp Graesch is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
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Alignment throughout the Customer Journey - Shaping the Marketing, Sales, IT interface
Graesch, J. P., Hensel-Börner, S. & Henseler, J., 10 Feb 2023, (Accepted/In press) AMA Winter Academic Conference, Nashville, TN, February 10-12, 2023. Nashville, TNResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review
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Digital transformation of customer interactions: Aligning marketing, sales and IT
Graesch, J. P., 28 Sept 2023, Enschede: University of Twente. 155 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile21 Downloads (Pure) -
Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research
Graesch, J. P., Hensel-Börner, S. & Henseler, J., 17 Oct 2022, (E-pub ahead of print/First online) Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansätze aus Theorie und Praxis zur Gestaltung erfolgreicher Kundenbeziehungen. Westphal, J., Görne, J. & Schmitz, C. (eds.). 1 ed. Springer, Vol. 1. (FOM-Edition Book series).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
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The Data Provision and Decision Potential Dilemma: Four guiding principles are key elements to evolve the full datadecision potential within aviation
Graesch, J. P. & Haude, C., Oct 2022, In: Controlling. 34, 5, p. 69-71 2 p.Research output: Contribution to journal › Article › Professional
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Information technology and marketing: An important partnership for decades
Graesch, J. P., Hensel-Börner, S. & Henseler, J., 4 Feb 2021, In: Industrial management & data systems.Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile20 Citations (Scopus)132 Downloads (Pure)