Maaike Mulder - Nijkamp - Research output - University of Twente Research Information

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2023
A designerly approach to the development of brand extensions: Bridging the divide between behavioural research and design science
Mulder - Nijkamp, M., 20 Apr 2023, Enschede: University of Twente. 239 p.
Research output: Thesis › PhD Thesis - Research UT, graduation UT

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