Research output per year
Research output per year
Search results
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2020
The Impact of Advertising Appeals on Consumers’ Perception of an Advertisement for a Technical Product and the Moderating Roles of Endorser Type and Endorser Age
Skupin, K., Beldad, A. & Tempelman, M., 16 Jun 2020, Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019. Springer, p. 189-199 11 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review