• 209 Citations
  • 5 h-Index
If you made any changes in Pure these will be visible here soon.

Fingerprint Dive into the research topics where Martijn Veltkamp is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Metaphor Medicine & Life Sciences
Product Packaging Medicine & Life Sciences
Motivation Medicine & Life Sciences
Research Medicine & Life Sciences
Size Perception Medicine & Life Sciences
Gardening Medicine & Life Sciences
Personality Medicine & Life Sciences
Drinking Medicine & Life Sciences

Research Output 2008 2014

  • 209 Citations
  • 5 h-Index
  • 6 Article
  • 1 Chapter
  • 1 Conference contribution
  • 1 PhD Thesis - Research external, graduation external
11 Citations (Scopus)
Product Packaging
30 Citations (Scopus)

Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is cold

Veltkamp, M., Custers, R. & Aarts, H., 2011, In : Journal of consumer psychology. 21, p. 49-56 8 p.

Research output: Contribution to journalArticleAcademicpeer-review

A guide to subliminal persuasion: The role of needs and conditioning in motivating behavior

Veltkamp, M., Custers, R. & Aarts, H., 25 Feb 2010, Advances in consumer psychology. Meloy, M. G. & Duhachek, A. L. (eds.). Florida: Society for Consumer Psychology, p. 107-108

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

On the instigation of implicit motivation: How deprivation and positive affect cause motivated behaviour.

Veltkamp, M., 19 Jun 2009, Enschede: Ipskamp Printing. 119 p.

Research output: ThesisPhD Thesis - Research external, graduation externalAcademic

Unravelling the motivational yarn: A framework for understanding the instignation of implicitly motivated behaviour resulting from deprivation and positive affect.

Veltkamp, M., Aarts, H. & Custers, R., 2009, In : European review of social psychology. 20, 1, p. 345-381 37 p.

Research output: Contribution to journalArticleAcademicpeer-review