• 208 Citations
  • 5 h-Index
20082014
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Research Output 2008 2014

  • 208 Citations
  • 5 h-Index
  • 6 Article
  • 1 Chapter
  • 1 Conference contribution
  • 1 PhD Thesis - Research external, graduation external
2014
11 Citations (Scopus)
Metaphor
Product Packaging
Personality
Packaging
Research
2011
30 Citations (Scopus)

Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is cold

Veltkamp, M., Custers, R. & Aarts, H., 2011, In : Journal of consumer psychology. 21, p. 49-56 8 p.

Research output: Contribution to journalArticleAcademicpeer-review

2010

A guide to subliminal persuasion: The role of needs and conditioning in motivating behavior

Veltkamp, M., Custers, R. & Aarts, H., 25 Feb 2010, Advances in consumer psychology. Meloy, M. G. & Duhachek, A. L. (eds.). Florida: Society for Consumer Psychology, p. 107-108

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

2009

On the instigation of implicit motivation: How deprivation and positive affect cause motivated behaviour.

Veltkamp, M., 19 Jun 2009, Enschede: Ipskamp Printing. 119 p.

Research output: ThesisPhD Thesis - Research external, graduation externalAcademic

Unravelling the motivational yarn: A framework for understanding the instignation of implicitly motivated behaviour resulting from deprivation and positive affect.

Veltkamp, M., Aarts, H. & Custers, R., 2009, In : European review of social psychology. 20, 1, p. 345-381 37 p.

Research output: Contribution to journalArticleAcademicpeer-review

2008

Doelrelevante objecten worden groter waargenomen wanneer men gemotiveerd is.

Veltkamp, M., Custers, R. & Aarts, H., 2008, Jaarboek Sociale Psychologie 2007. Groningen: ASPO Pers, p. 375-383 9 p.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

63 Citations (Scopus)

Goal priming and the affective-motivational route to nonconscious goal pursuit.

Aarts, H., Custers, R. & Veltkamp, M., 2008, In : Social cognition. 26, Special Issue: Cognitive Motivation and Motivated Cognition, p. 555-577 23 p.

Research output: Contribution to journalArticleAcademicpeer-review

26 Citations (Scopus)

On the emergence of deprivation-reducing behaviors: Subliminal priming of behavior representations turns deprivation into motivation

Veltkamp, M., Aarts, H. & Custers, R., 2008, In : Journal of experimental social psychology. p. 866-873 8 p.

Research output: Contribution to journalArticleAcademicpeer-review

78 Citations (Scopus)

Perception in the service of goal pursuit: Motivation to attain goals enhances the perceived size of goal instrumental objects.

Veltkamp, M., Aarts, H. & Custers, R., 2008, In : Social cognition. 26, 6, p. 720-736 17 p.

Research output: Contribution to journalArticleAcademicpeer-review

Motivation
Size Perception
Gardening
Research
Drinking