Research output per year
Research output per year
Fingerprint
Dive into the research topics where Mauricy Alves da Motta Filho is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
-
Brand experience manual: bridging the gap between brand strategy and customer experience
Motta-Filho, M. A., 1 Jul 2021, In: Review of managerial science. 15, p. 1173-1204 32 p.Research output: Contribution to journal › Review article › Academic › peer-review
Open AccessFile1 Citation (Scopus)17 Downloads (Pure) -
A Customer Experience-centric Approach to Service Quality
Alves da Motta Filho, M., 2018, In: Touchpoint. 10, 2, p. 78-83Research output: Contribution to journal › Article › Professional
-
Addressing the Gap Between Brand Strategy and Service Design: Developing and Communicating the Brand Experience Proposition
Alves da Motta Filho, M., 2018.Research output: Contribution to conference › Paper › peer-review
Open AccessFile90 Downloads (Pure) -
Brand Experience Proposition: Bridging Branding and Service Design
Alves da Motta Filho, M. & Roto, V., 2018.Research output: Contribution to conference › Paper › peer-review
Open AccessFile62 Downloads (Pure) -
Service Branding: Operationalizing a Customer Experience Centric Approach To Branding
Alves da Motta Filho, M., 2018.Research output: Contribution to conference › Paper
Open AccessFile12 Downloads (Pure)
-
WS14: Bridging Brand Strategy and Service Experience Design via a Relationship Metaphor
Mauricy Alves da Motta Filho (Organiser), Virpi Roto (Organiser) & Ksenija Kuzmina (Organiser)
2018Activity: Participating in or organising an event › Organising a conference, workshop, ...
-
What Experience does your Brand wants to Deliver to its Customers?
Mauricy Alves da Motta Filho (Speaker)
15 Feb 2018Activity: Talk or presentation › Invited talk
-
What Experience does your Brand wants to Deliver to its Customers?
Mauricy Alves da Motta Filho (Speaker)
2017Activity: Talk or presentation › Oral presentation