Mirjam Galetzka

dr.

  • 444 Citations
  • 9 h-Index
19952019

Research output per year

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Research Output

  • 1 Downloads (Pure)

    Influencing Customer Experience by Activating Relationship Norms

    Pol, H., Galetzka, M. & Pruyn, A. T. H., 2 Apr 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer International Publishing AG, p. 211-225 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

  • Into the light: effects of the presence of cleaning staff on customer experience

    Vos, M. C., Sauren, J., Knoop, O., Galetzka, M., Mobach, M. & Pruyn, A. T. H., 4 Feb 2019, In : Facilities. 37, 1/2, p. 91-102 12 p.

    Research output: Contribution to journalArticleAcademicpeer-review

    Open Access
    File
  • 1 Citation (Scopus)
    89 Downloads (Pure)

    Measuring perceived cleanliness in service environments: Scale development and validation

    Vos, M. C., Galetzka, M., Mobach, M., van Hagen, M. & Pruyn, A. T. H., 1 Oct 2019, In : International journal of hospitality management. 83, p. 11-18 8 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  • 1 Citation (Scopus)
  • Activities

    • 6 Oral presentation

    Nudges, primes en prompts: helpt psychologie uitgaansoverlast voorkomen?

    Mirjam Galetzka (Speaker), Pieter Walter de Vries (Speaker), R. Bloeme (Speaker)
    13 Oct 2016

    Activity: Talk or presentationOral presentation

    Inzet communicatie bij crowd management en crowd control

    Pieter Walter de Vries (Speaker), Mirjam Galetzka (Speaker), Jan M. Gutteling (Speaker)
    17 Nov 2015

    Activity: Talk or presentationOral presentation

    Persuasion In The Wild: Communication, Technology, and Event Safety

    Pieter Walter de Vries (Speaker), Mirjam Galetzka (Speaker), Jan M. Gutteling (Speaker)
    23 May 2014

    Activity: Talk or presentationOral presentation

    Imagoverandering door gebruik van actieproducten

    Niels Ellenbroek (Speaker), Mirjam Galetzka (Speaker), Jordi Franciscus Gosselt (Speaker)
    12 Feb 2009

    Activity: Talk or presentationOral presentation

    De invloed van kleur en licht op de stationsbeleving. Kleur en licht op het perron: Twee virtuele experimenten

    Mark van Hagen (Speaker), Joyce Peters (Speaker), Mirjam Galetzka (Speaker)
    20 Nov 2008

    Activity: Talk or presentationOral presentation

    Press / Media

    Editie NL

    Mirjam Galetzka

    17/04/12

    1 Media contribution

    Press/Media: Expert Comment