Patrick Weretecki

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Research Output

  • 1 Conference contribution

Salespersons’ missing perspective on customer participation behavior in value co-creation: An exploratory study

Weretecki, P., Greve, G. & Henseler, J., 29 May 2018, 47th EMAC Annual Conference.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review