Ronald J.J. Voorn, RM

, MSc

  • 4 Citations
  • 1 h-Index

Research output per year

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Personal profile

Personal profile

Ronald's PhD research focusses on the role that human values play in consumer decisions on brands. Next to that he studies the role and influence of warmth and competence on brand trust and (re)purchase intentions. He teaches in his favorite fields of marketing, consumer behaviour and marketing communications.

Education/Academic qualification

Master, University of Twente

External positions

Senior Lecturer, Utrecht University of Applied Sciences

1 Sep 2011 → …

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Research Output

It takes time to tango: The relative importance of values versus traits in consumer brand relationships

Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L. & Pruyn, A. T. H., Nov 2018, In : Journal of Consumer Behaviour. 17, 6, p. 532-541

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
76 Downloads (Pure)

Stronger brands in all product categories based on warmth and competence?

Voorn, R. J. J. & Muntinga, D., 21 May 2017.

Research output: Contribution to conferencePaper

Open Access

The importance of values for brand purchase: A managerial contribution

Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S. & Pruyn, A. T. H., 1 Jul 2017.

Research output: Contribution to conferenceAbstract

  • The role of values in the consumer brand selection process

    Voorn, R. J. J., van der Veen, G., Hegner, S. & Pruyn, A. T. H., 24 May 2016. 7 p.

    Research output: Contribution to conferencePoster

  • Product Type and Personality in Brand Relationships

    Voorn, R. J. J., Hegner, S. & Pruyn, A. T. H., 7 May 2015, Consumer Brand Relationships: Meaning, Measuring, Managing. Fetscherin, M. & Heilmann, T. (eds.). London: Palgrave Macmillan Ltd., p. 83-107 273 p. 4

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

    Open Access


    Best Paper Award

    Ronald J.J. Voorn (Recipient), 21 May 2017