Ronald J.J. Voorn

, MSc, PhD

Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

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Personal profile

Personal profile

Ronald holds a PhD in communication science and is a lecturer in Social marketing and Behaviour Change as well as Advertising and Consumer Psychology at the University of Twente. He is also active as an advisor and guest speaker via In addition, he is vice-chairman of the Non-Executive Board of Univé Dichtbij. His research focusses on sustainability and behaviour change.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

Education/Academic qualification

PhD, Brands, values and consumers: The importance of values in consumer behaviour, University of Twente

Award Date: 20 Jan 2023

Master, Marketing Communications, University of Twente

Award Date: 21 Jun 2013

Collaborations and top research areas from the last five years

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