Research Output per year
Personal profile
Personal profile
Ronald's PhD research focusses on the role that human values play in consumer decisions on brands. Next to that he studies the role and influence of warmth and competence on brand trust and (re)purchase intentions. He teaches in his favorite fields of marketing, consumer behaviour and marketing communications.
Education/Academic qualification
Master, University of Twente
External positions
Senior Lecturer, Utrecht University of Applied Sciences
1 Sep 2011 → …Fingerprint Dive into the research topics where Ronald J.J. Voorn is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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introversion
Social Sciences
social media
Social Sciences
learning
Social Sciences
education
Social Sciences
student
Social Sciences
learning performance
Social Sciences
self-confidence
Social Sciences
Selection process
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2013 2018
It takes time to tango: The relative importance of values versus traits in consumer brand relationships
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L. & Pruyn, A. T. H., Nov 2018, In : Journal of Consumer Behaviour. 17, 6, p. 532-541Research output: Contribution to journal › Article › Academic › peer-review
Open Access
File
Stronger brands in all product categories based on warmth and competence?
Voorn, R. J. J. & Muntinga, D., 21 May 2017.Research output: Contribution to conference › Paper › Academic › peer-review
Open Access
File
The importance of values for brand purchase: A managerial contribution
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S. & Pruyn, A. T. H., 1 Jul 2017.Research output: Contribution to conference › Abstract › Other research output
Purchase
Marketing
Durables
Value congruence
Investing
The role of values in the consumer brand selection process
Voorn, R. J. J., van der Veen, G., Hegner, S. & Pruyn, A. T. H., 24 May 2016. 7 p.Research output: Contribution to conference › Poster › Other research output
Selection process
Marketing
Conceptual model
Brand value
Congruence
Product Type and Personality in Brand Relationships
Voorn, R. J. J., Hegner, S. & Pruyn, A. T. H., 7 May 2015, Consumer Brand Relationships: Meaning, Measuring, Managing. Fetscherin, M. & Heilmann, T. (eds.). London: Palgrave/Macmillan, p. 83-107 273 p. 4Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Open Access
File