Research output per year
Research output per year
Research activity per year
Ronald's PhD research focusses on the role that human values play in consumer decisions on brands. Next to that he studies the role and influence of warmth and competence on brand trust and (re)purchase intentions. He teaches in his favorite fields of marketing, consumer behaviour and marketing communications.
Master, University of Twente
Award Date: 21 Jun 2013
Senior Lecturer, Utrecht University of Applied Sciences
1 Sep 2011 → …
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Contribution to journal › Article › Academic › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Research output: Contribution to conference › Paper › Academic › peer-review
Research output: Contribution to conference › Abstract › Other research output