Research output per year
Research output per year
Personal profile
Personal profile
Ronald holds a PhD in communication science and is a lecturer in Social marketing and Behaviour Change as well as Advertising and Consumer Psychology at the University of Twente. He is also active as an advisor and guest speaker via Science4business.nl. In addition, he is vice-chairman of the Non-Executive Board of Univé Dichtbij. His research focusses on sustainability and behaviour change.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD, Brands, values and consumers: The importance of values in consumer behaviour, University of Twente
Award Date: 20 Jan 2023
Master, Marketing Communications, University of Twente
Award Date: 21 Jun 2013
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Collaborations and top research areas from the last five years
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Brands, values and consumers: The importance of values in consumer behaviour
Voorn, R. J. J., 20 Jan 2023, Enschede: University of Twente. 160 p.Research output: Thesis › PhD Thesis - Research UT, graduation UT
Open AccessFile737 Downloads (Pure) -
Embracing sustainability: the unrevealed oxymoron?
Voorn, R. J. J., Galan Cubillo, E., Denkers, A. & Drylie Carey, L., 7 Sept 2022. 6 p.Research output: Contribution to conference › Paper › peer-review
Open AccessFile29 Downloads (Pure) -
Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S. M. & Pruyn, A. T. H., 1 Jan 2021, In: The journal of brand management. 28, 1, p. 48–59 12 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access18 Citations (Scopus) -
It takes time to tango: The relative importance of values versus traits in consumer brand relationships
Voorn, R. J. J. (Corresponding Author), van der Veen, G., van Rompay, T. J. L. & Pruyn, A. T. H., Nov 2018, In: Journal of Consumer Behaviour. 17, 6, p. 532-541Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile7 Citations (Scopus)427 Downloads (Pure) -
The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract
Voorn, R., van der Veen, G., van Rompay, T. J. L., Hegner, S. M. & Pruyn, A. T. H., 2018, Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer Nature, p. 217-218 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review