Ronald J.J. Voorn, RM

, MSc

  • 4 Citations
  • 1 h-Index
20132018
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Personal profile

Personal profile

Ronald's PhD research focusses on the role that human values play in consumer decisions on brands. Next to that he studies the role and influence of warmth and competence on brand trust and (re)purchase intentions. He teaches in his favorite fields of marketing, consumer behaviour and marketing communications.

Education/Academic qualification

Master, University of Twente

External positions

Senior Lecturer, Utrecht University of Applied Sciences

1 Sep 2011 → …

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introversion Social Sciences
social media Social Sciences
learning Social Sciences
education Social Sciences
student Social Sciences
learning performance Social Sciences
self-confidence Social Sciences
Selection process Business & Economics

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Research Output 2013 2018

5 Downloads (Pure)

It takes time to tango: The relative importance of values versus traits in consumer brand relationships

Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L. & Pruyn, A. T. H., Nov 2018, In : Journal of Consumer Behaviour. 17, 6, p. 532-541

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File

Stronger brands in all product categories based on warmth and competence?

Voorn, R. J. J. & Muntinga, D., 21 May 2017.

Research output: Contribution to conferencePaperAcademicpeer-review

Open Access
File

The importance of values for brand purchase: A managerial contribution

Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S. & Pruyn, A. T. H., 1 Jul 2017.

Research output: Contribution to conferenceAbstractOther research output

Purchase
Marketing
Durables
Value congruence
Investing

The role of values in the consumer brand selection process

Voorn, R. J. J., van der Veen, G., Hegner, S. & Pruyn, A. T. H., 24 May 2016. 7 p.

Research output: Contribution to conferencePosterOther research output

Selection process
Marketing
Conceptual model
Brand value
Congruence

Product Type and Personality in Brand Relationships

Voorn, R. J. J., Hegner, S. & Pruyn, A. T. H., 7 May 2015, Consumer Brand Relationships: Meaning, Measuring, Managing. Fetscherin, M. & Heilmann, T. (eds.). London: Palgrave Macmillan Ltd., p. 83-107 273 p. 4

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Open Access
File

Prizes

Best Paper Award

Ronald J.J. Voorn (Recipient), 21 May 2017

Prize