Ronald J.J. Voorn, RM

, MSc

  • Source: Scopus
  • Calculated based on number of publications stored in Pure and citations from Scopus

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Personal profile

Personal profile

Ronald's PhD research focusses on the role that human values play in consumer decisions on brands. Next to that he studies the role and influence of warmth and competence on brand trust and (re)purchase intentions. He teaches in his favorite fields of marketing, consumer behaviour and marketing communications.

Education/Academic qualification

Master, University of Twente

Award Date: 21 Jun 2013

External positions

Senior Lecturer, Utrecht University of Applied Sciences

1 Sep 2011 → …


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