Research output per year
Research output per year
Personal profile
Personal profile
Ronald's PhD research focusses on the role that human values play in consumer decisions on brands. Next to that he studies the role and influence of warmth and competence on brand trust and (re)purchase intentions. He teaches in his favorite fields of marketing, consumer behaviour and marketing communications.
Education/Academic qualification
Master, University of Twente
Award Date: 21 Jun 2013
External positions
Senior Lecturer, Utrecht University of Applied Sciences
1 Sep 2011 → …
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Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S. M. & Pruyn, A. T. H., 1 Jan 2021, In: Journal of brand management. 28, 1, p. 48–59 12 p.Research output: Contribution to journal › Article › Academic › peer-review
Open Access7 Citations (Scopus) -
It takes time to tango: The relative importance of values versus traits in consumer brand relationships
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L. & Pruyn, A. T. H., Nov 2018, In: Journal of Consumer Behaviour. 17, 6, p. 532-541Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile2 Citations (Scopus)236 Downloads (Pure) -
The Importance of Values for Brand Purchase: A Managerial Contribution: An Abstract
Voorn, R., van der Veen, G., van Rompay, T. J. L., Hegner, S. M. & Pruyn, A. T. H., 2018, Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer Nature Switzerland AG, p. 217-218 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
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Stronger brands in all product categories based on warmth and competence?
Voorn, R. J. J. & Muntinga, D., 21 May 2017.Research output: Contribution to conference › Paper › Academic › peer-review
Open AccessFile372 Downloads (Pure) -
The importance of values for brand purchase: A managerial contribution
Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S. & Pruyn, A. T. H., 1 Jul 2017.Research output: Contribution to conference › Abstract › Other research output