Ronald J.J. Voorn, RM

, MSc

  • 4 Citations
  • 1 h-Index
20132018
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Research Output 2013 2018

2018
40 Downloads (Pure)

It takes time to tango: The relative importance of values versus traits in consumer brand relationships

Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L. & Pruyn, A. T. H., Nov 2018, In : Journal of Consumer Behaviour. 17, 6, p. 532-541

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
2017
209 Downloads (Pure)

Stronger brands in all product categories based on warmth and competence?

Voorn, R. J. J. & Muntinga, D., 21 May 2017.

Research output: Contribution to conferencePaper

Open Access
File

The importance of values for brand purchase: A managerial contribution

Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S. & Pruyn, A. T. H., 1 Jul 2017.

Research output: Contribution to conferenceAbstract

Purchase
Marketing
Durables
Value congruence
Investing
2016

The role of values in the consumer brand selection process

Voorn, R. J. J., van der Veen, G., Hegner, S. & Pruyn, A. T. H., 24 May 2016. 7 p.

Research output: Contribution to conferencePoster

Selection process
Marketing
Conceptual model
Brand value
Congruence
2015
4 Citations (Scopus)
173 Downloads (Pure)

Product Type and Personality in Brand Relationships

Voorn, R. J. J., Hegner, S. & Pruyn, A. T. H., 7 May 2015, Consumer Brand Relationships: Meaning, Measuring, Managing. Fetscherin, M. & Heilmann, T. (eds.). London: Palgrave Macmillan Ltd., p. 83-107 273 p. 4

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Open Access
File
2013
introversion
social media
learning
education
student