Ronald J.J. Voorn, RM

, MSc

  • 4 Citations
  • 1 h-Index
20132018
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Research Output 2013 2018

2018
33 Downloads (Pure)

It takes time to tango: The relative importance of values versus traits in consumer brand relationships

Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L. & Pruyn, A. T. H., Nov 2018, In : Journal of Consumer Behaviour. 17, 6, p. 532-541

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
File
2017
194 Downloads (Pure)

Stronger brands in all product categories based on warmth and competence?

Voorn, R. J. J. & Muntinga, D., 21 May 2017.

Research output: Contribution to conferencePaperAcademicpeer-review

Open Access
File

The importance of values for brand purchase: A managerial contribution

Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S. & Pruyn, A. T. H., 1 Jul 2017.

Research output: Contribution to conferenceAbstractOther research output

Purchase
Marketing
Durables
Value congruence
Investing
2016

The role of values in the consumer brand selection process

Voorn, R. J. J., van der Veen, G., Hegner, S. & Pruyn, A. T. H., 24 May 2016. 7 p.

Research output: Contribution to conferencePosterOther research output

Selection process
Marketing
Conceptual model
Brand value
Congruence
2015
4 Citations (Scopus)
150 Downloads (Pure)

Product Type and Personality in Brand Relationships

Voorn, R. J. J., Hegner, S. & Pruyn, A. T. H., 7 May 2015, Consumer Brand Relationships: Meaning, Measuring, Managing. Fetscherin, M. & Heilmann, T. (eds.). London: Palgrave Macmillan Ltd., p. 83-107 273 p. 4

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Open Access
File
2013
introversion
social media
learning
education
student

What's this thing called love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize

Voorn, R. J. J., Hegner, S., Hegner, S. & Kommers, P. A. M., 26 Sep 2013, p. -.

Research output: Contribution to conferencePaperAcademic