Ronald J.J. Voorn, RM

, MSc

  • 5 Citations
  • 1 h-Index
20132018

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2015

Product Type and Personality in Brand Relationships

Voorn, R. J. J., Hegner, S. & Pruyn, A. T. H., 7 May 2015, Consumer Brand Relationships: Meaning, Measuring, Managing. Fetscherin, M. & Heilmann, T. (eds.). London: Palgrave Macmillan Ltd., p. 83-107 273 p. 4

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5 Citations (Scopus)
214 Downloads (Pure)