Ronald J.J. Voorn, RM

, MSc

  • 4 Citations
  • 1 h-Index
20132018
If you made any changes in Pure these will be visible here soon.

Research Output 2013 2018

Filter
Abstract
2017

The importance of values for brand purchase: A managerial contribution

Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L., Hegner, S. & Pruyn, A. T. H., 1 Jul 2017.

Research output: Contribution to conferenceAbstractOther research output

Purchase
Marketing
Durables
Value congruence
Investing