Ronald J.J. Voorn, RM

, MSc

  • 4 Citations
  • 1 h-Index
20132018
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Research Output 2013 2018

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Poster
2016

The role of values in the consumer brand selection process

Voorn, R. J. J., van der Veen, G., Hegner, S. & Pruyn, A. T. H., 24 May 2016. 7 p.

Research output: Contribution to conferencePosterOther research output

Selection process
Marketing
Conceptual model
Brand value
Congruence