Ronald J.J. Voorn, RM

, MSc

  • 5 Citations
  • 1 h-Index

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Research Output


It takes time to tango: The relative importance of values versus traits in consumer brand relationships

Voorn, R. J. J., van der Veen, G., van Rompay, T. J. L. & Pruyn, A. T. H., Nov 2018, In : Journal of Consumer Behaviour. 17, 6, p. 532-541

Research output: Contribution to journalArticleAcademicpeer-review

Open Access
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